White Hot Course will teach you
the invisible structure of clean & clear design.
Don’t turn off another prospect
“GAH! I don’t think so!”
You’ve heard it before. That little voice inside of your head when you first hit a web page, or when you first open up an app.
That first impression decides everything. Will you buy here, or look somewhere else? Will you give this app a shot, or delete it right away? Will it be love at first “site,” (yes, that’s a pun) or will you keep searching?
Your prospects have that same voice in their heads. Though you know you build a great product, they aren’t going to give you the benefit of the doubt.
You can trust your gut on this one, or you can go with science. A Stanford University study found that design is the single most important factor in determining whether potential customers trusted a website or not.
You’ve heard the expression “you never get a second chance to get a first impression.” Well, that’s as true online as it is anywhere, and that first impression is right there in the design of your site.
Don’t waste another billable hour
Putting together a design that communicates clearly and converts can take forever. If you let it.
But, as you sit there and agonize, trying to turn that beautiful vision in your head into reality, time is ticking by.
You grab pieces of various designs, wrestle with Bootstrap, and roll on the floor in pain once again.
How does it look so easy for some people? It’s as if there are dark chambers where designers gather and whisper their secrets to each other. They’ve sworn that if anyone asks about it, they’ll just shrug and say “I guess it’s just something you have, or you don’t.”
You start stressing about fonts. You start worrying about colors. You try different effects. You wind up in the same trap that every novice designer does.
Instead of making your design look better, your design ends up looking worse. Why!?
The problem is, you’re concentrating on all of the wrong things. All of those things that you can see so easily in your designs that people worry about so much, those are actually just distractions. The things that really matter are the things that you can’t really see at all. If you knew how to do all of these things, you’d make clean designs that convert faster than ever.
I want you to stop struggling with the wrong things!
I’m David Kadavy, the human person behind this design course. I know how it feels to wrestle with designs that never seem to work right. Back in design school, we would spend hours agonizing over our fonts, colors, and which Photoshop filter was going to look coolest.
Then, one day, everything changed. I was inspired to strip away all of that extra junk, and concentrate only on the “invisible structure” underneath it all.
I spent weeks locked in my dorm room, experimenting only with these things. I experimented with aligment, sizing, and spacing, until I had exhausted all possibilities.
When I re-emerged, I never saw things the same again. I spent the next month completely re-designing everything in my portfolio. It was finally clear to me how wrong everything looked.
Never be the bottleneck
Then, I found myself working in the real world, where I didn’t have weeks to waste trying to get everything just perfect.
Suddenly, project timelines that spanned months, were condensed down to mere hours.
Fortunately, I had done my experimentation. I had my methodology internalized.
[David] did the work of two or three designers. former co-worker
Not only was I able to do great work at breakneck speeds, it was beautiful work.
Don’t take my word for it: I won a super-prestigious, fancy-pants, international design honor on my very first project as a professional.
Hite Hot Course is a collection of self-guided learning experiences on the hidden structure behind clean & clear designs. Learn at your own pace, with lifetime access.
Become “The Unicorn”
Since then, I’ve used these secrets to be a key early employee of two Silicon Valley startups. Being able to design better, faster, freed me up to contribute to all parts of the startups I was involved with.
Instead of ripping my hair out over trying to find that magical font that was going to save my designs, I was pitching in on engineering, marketing, and product development.
I’d be what people in Silicon Valley call a “Unicorn.” Someone who can design, code (and market, to boot). These people are so hard to find in Silicon Valley, they’re thought of as mythical creatures.
“WHITE SPACE: SHAPING NOTHING
FOR CLEAN DESIGN”
An immersive journey into the theory, practice, and real-world use of white space
Apply what you’ve learned, step-by-step
As mind-expanding and actionable as the “Mastering White Space” e-book, and “White Space” SXSW talk are, ultimately, you want these concepts to be programmed into your work.
You don’t want this knowledge to stack up in a dark corner of your mind with other articles and courses you’ve been taking.
The decisions of a designer, in real-time
How often have you thought to yourself “I wonder what a professional designer would do here?”
With the “White Magic” screencast, you can work right along with me, as I do a blog layout. I explain which concepts I’m integrating into the design as I move along.
The screencast comes along with the same code that I’m using, so you can “pair design” right along with me.
Learn by doing
When you work along with this screencast, you’ll be learning by doing. The exact same concepts that are in the talk and e-book are all being used right there in this design.
In fact, the whole design is done in black-and-white, with one font, and no colors, so there are no extra factors there to distract you.
This is the surest way to get that “invisible structure” integrated into your day-to-day.
Frequently Asked Questions (FAQ)
I’m a beginner. Is this course for me?
Yes. While this course covers some advanced design concepts, they are a great starting point for anyone just learning about design. Learning these concepts will give you a great foundation on which to build.
I’m already a professional designer. Is this course for me?
If you’ve read this far, chances are, yes, this course is still for you. While many of the greatest designers in the world employ the concepts covered in this course, this is the first time they’ve ever been covered with this much structure and depth. I went to design school for 5 years, and didn’t learn these concepts. I had to uncover them myself.
I want something more in-depth. Do you do coaching?
I try to make the most in-depth visual design content out there. But, there’s no substitute for having an expert to help you along through your specific struggles in learning design.
I’ve worked with some students one-on-one over video conferencing with great success. Such coaching sessions are specifically tailored to a student’s needs and goals, and I dig into the psychology of the student’s creative process, working to bust down mental blocks.
So, yes, on a case-by-case basis, I do design coaching. Be forewarned that the cost is many times more the price of a self-guided course, but the breakthroughs made can be very powerful. If you’re interested, email email@example.com, and let’s talk.
Are there any skills or programs required? I’m not a programmer!
If you have no programming skills whatsoever (and no interest in learning them), we recommend the “Lite” package. It covers the concepts, with very little mention of programming.
There is more CSS/HTML programming involved with the “Pro” package, but someone could certainly learn a lot from this package as well. Just be prepared that there will be some live-coding in the screencasts.
When will you be selling this course again?
At this time, we don’t know when we’ll be making the course available again. The last time we sold it was more than a year ago.
If the course is made available again, it will likely be at a higher price. If you buy now, you will automatically get any improvements to the product level you buy.
How do I get the product?
The course is embedded in a few HTML files that you can open up in any web browser on desktop or mobile. You’ll get instant access immediately upon payment.