The Ultimate Amazon Seller Course
Your Ticket To Success And Financial Freedom!
Course Curriculum
List of Course Updates and Additions
Introduction To The Course
- Start
Welcome and Introduction (2:46) - Start
The Three Keys To Success In eCommerce (8:44) - Start
Decoding Amazon Acronyms for the New Seller (6:42) - Preview
Please Read – What is a Hot Product Pick and how can I get one? - Start
If You Have Enrolled In A Plan With A Hot Product Pick…IMPORTANT READ! - Start
Amazon Fulfillment Center Tours - Start
General Notes About This Course - Start
Mentoring
Tools Recommended For This Course
Useful Bookmarks and Links
Amazon Updates and News
MODULE W1: Setting Up Your Business
- Start
Lecture 1: Structuring Your Business (7:13) - Start
Lecture 2: Naming Your Business (5:46) - Start
Lecture 3: Do I Need An LLC? (3:09) - Start
Lecture 4: Forming An LLC (14:23) - Start
Lecture 5: International Sellers in the US Market (6:05) - Start
Lecture 6: International Sellers – Setting Up An LLC In The USA - Start
Lecture 7: Beware Scams That Target Newly Formed LLCs - Start
Lecture 8: International Sellers: For Amazon Non-Approved Countries - Start
Lecture 9: Tax Implications for Canadian Citizens Selling In The Amazon US Marketplace - Start
Supplement: Amazon Accepted Countries - Start
Supplement: Amazon Currency Converter for Disbursement (ACCD) - Start
Module W1 Resources - Start
Module W1 Task Sheet
MODULE W2: Bookkeeping, Taxes, and Insurance
- Start
Lecture 1: Tax Identification Number (4:07) - Start
Lecture 2: Business Taxes (8:18) - Start
Lecture 3: The Importance of Bookkeeping (2:50) - Start
Lecture 4: Product Liability Insurance (5:09) - Start
Lecture 5: EIN Application Example (11:47) - Start
Supplement: EIN For Non-US Citizens - Start
Supplement: State Income Tax Information - Start
Module W2 Resources - Start
Module W2 Task Sheet
MODULE W3: Business Accounts
- Start
Lecture 1: The Business Checking Account (3:57) - Start
Lecture 2: Doing Business As (DBA) (5:58) - Start
Lecture 3: Sales Tax Revisited (5:18) - Start
Lecture 4: The Profit And Loss Statement (2:42) - Start
Lecture 5: The Balance Sheet (3:56) - Start
Update: Latest Sales Tax News - Start
Module W3 Resources - Start
Module W3 Task Sheet
MODULE W4: Setting Up Business on Amazon
- Start
Lecture 1: Deciding on a Store Name (3:26) - Start
Supplement: Seven Things To Know Before Setting Up Your Amazon Seller Account (14:13) - Start
Lecture 2: Creating Your Amazon Seller Account (8:53) - Start
Lecture 3: Amazon Costs and Fees (9:44) - Start
Lecture 4: Introduction to Seller Central (3:06) - Start
Lecture 5: Amazon Ungating - Start
Lecture 6: Amazon Q4 Storage Fees (3:44) - Start
Lecture 7: Prohibited Seller Activities and Actions – Important! (15:34) - Start
Lecture 8: Amazon Seller Identification (14:40) - Start
Note: On Amazon Seller Account Fee - Start
Module W4 Resources - Start
Module W4 Task Sheet
Intermission For Motivation
MODULE W5: Product Research Phase 1
- Start
Lecture 1: Products: What To Look For and Why the Gurus are Wrong (11:19) - Start
Lecture 2: Should you Bundle? (5:29) - Start
Lecture 3: Randall’s Method – Best Sellers (3:28) - Start
Lecture 4: Competition and Why It Is Good (4:47) - Start
Lecture 5: Good Old Common Sense (2:13) - Start
Lecture 6: Finding Trending Products In Product Research - Start
Supplement: Best Seller Rank Notes - Start
New Tool – Product Quality and Opportunity Calculator - Start
Module W5 Resources - Start
Module W5 Task Sheet
MODULE W6: Product Research Phase 2
- Start
Lecture 1: Alibaba Product Research (4:22) - Start
Lecture 2: 1688 Product Research - Start
Lecture 3: Product Research – Compliments of my Competitors - Start
Lecture 4: Facebook Product Research - Start
Lecture 5: The CamelCamelCamel Tool – Can it Help You? - Start
Lecture 6: Unconventional Product Research (4:32) - Start
Supplement: Suggested Alibaba Search Filters - Start
Module W6 Resources - Start
Module W6 Task Sheet
MODULE W7: Product Research Phase 3
- Start
Lecture 1: Introduction to Jungle Scout and Warning! - Start
Lecture 2: How Accurate is Jungle Scout? - Start
Lecture 3: Introduction to Product Tracker - Start
Lecture 4: Alternatives to Jungle Scout - Start
Lecture 5: Deviation from Criteria - Start
Lecture 6: Using Amzpecty - Start
Lecture 7: Product Research (9:49) - Start
Lecture 8: How I Pick “Home Run” Products To Differentiate (8:49)
MODULE W8: Sourcing Phase 1
- Start
Lecture 1: Patented Products and How To Check for Patents - Start
Lecture 2: Product Selection – Risk versus Reward - Start
Lecture 3: China vs Domestic (14:04) - Start
Lecture 4: Sourcing Products from India - Start
Lecture 5: Finding A Product Supplier via Alibaba - Start
Lecture 6: Can I Sell Patented Products? - Start
Resource: How To Check For Patents via Google
MODULE W9: Sourcing Phase 2
- Start
Lecture 1: Deciding on an Order Quantity – Back To Risk - Start
Lecture 2: Getting Quotes - Start
Lecture 3: Negotiation - Start
Lecture 4: Getting the Best Deal - Start
Lecture 5: Ordering Samples - Start
Lecture 6: Avoid Risk Paying Your Chinese Supplier (7:27) - Start
Module W9 Resources - Start
Resource: Supplier Contact Template
MODULE W10: Sourcing Phase 3
- Start
Lecture 1: Logo Design - Start
Lecture 2: Package Design - Start
Lecture 3: Product Photography - Start
Lecture 4: UPC Codes and the Amazon FNSKU - Start
Lecture 5: Creating Your Initial Product Listing (8:09) - Start
Supplement: All About Bar Codes - Start
Supplement: More About UPC and FNSKUs - Start
Addendum: Notes on UPC codes - Start
Module W10 Resources - Start
Module W10 Task Sheet
MODULE W11: Sourcing Phase 4
- Start
Lecture 1: International Shipping: Air - Start
Lecture 2: International Shipping: Sea - Start
Lecture 3: Creating The Shipping Plan - Start
Lecture 4: Placing the Product Order - Start
Lecture 5: Quality Assurance - Start
Lecture 6: Mistakes To Avoid When Importing (12:27) - Start
Lecture 7: Using Amazon’s Inventory Placement Service – Why, When, and How? (10:29) - Start
Supplement: Amazon’s Supply Chain Connect Program (3:10) - Start
Supplement: Sea Shipping Costs Estimates - Start
Supplement: Sending Your Product To An Amazon Fulfillment Center (4:44) - Start
Supplement: Providing Amazon FBA Box Content Information (6:31) - Start
Module W11 Resources - Start
Module W11 Task Sheet
Important Amazon Product Policies
- Start
Amazon’s Dangerous Goods Program (6:03) - Start
Amazon’s Baby Products Packaging Requirements (3:28) - Start
Amazon’s Boxed Units Policy (4:46) - Start
Amazon’s Poly Bagged Item Policy (6:28) - Start
Amazon’s Small Item Packaging Requirements (4:20) - Start
Amazon’s Product Detail Page Policies (6:00) - Start
Amazon’s Small Product Packaging Policy (2:56)
MODULE W12: Product Listings
- Start
Lecture 1: Creating Product Variations - Start
Lecture 2: Creating Product Bundles - Start
Lecture 3: Keywords Keywords Keywords - Start
Lecture 4: Foreign Language Keywords - Start
Lecture 5: Amazon’s New Keyword Limits – Update! - Start
Lecture 6: How To Set The Best Price For Your Product - Start
Lecture 7: Amazon Guidelines for Product Listing Keywords (5:16) - Start
Lecture 8: Six Hacks When Listing Your Product On Amazon (9:13) - Start
Lecture 9: The Amazon Brand Registry (6:10) - Start
Supplement: The Two Most Important Items In A Product Listing - Start
Resource: How To Search For Trademarks - Start
Module W12 Resources
MODULE W13: Getting Sales
- Start
Lecture 1: Optimizing Your Product Title - Start
Lecture 2: Optimizing Your Product Bullet Points - Start
Lecture 3: Optimizing Your Product Images - Start
Lecture 4: Optimizing Your Product Description - Start
Lecture 5: Optimizing Your Product Back-End Keywords - Start
Lecture 6: How Important Are Product Reviews? - Start
Lecture 7: Email Follow Up – Should I Follow Up? - Start
Lecture 8: Amazon’s Early Reviewer Program (7:14) - Start
Lecture 9: One winning method I use for getting product reviews (5:29) - Start
Supplement: New – Amazon’s FBA Export Service (0:59) - Preview
Supplement: How To Build An Email List - Start
Resource: Product Review Email Template - Start
Module W13 Resources - Start
Module W13 Task Sheet
MODULE W14: Optimizing Sales
- Start
Introduction to Amazon Sponsored Ads for FBA Products (1:23) - Start
Lecture 1: Optimizing PPC – Amazon Sponsored Products - Start
Lecture 2: Your First Amazon PPC Campaign! - Start
Lecture 3: Amazon Promotions – Money Off - Start
Lecture 4: Amazon Promotions – Free Shipping - Start
Lecture 5: Amazon Promotions – Buy One Get One - Start
Lecture 6: Facebook Advertising – Phase 1 - Start
Lecture 7: Facebook Advertising – Phase 2 - Start
Lecture 8: Facebook Advertising – Phase 3 - Start
Lecture 9: Continuous Refinement of Your Product Listings - Start
Supplement: Amazon Advertising – Display Ad Campaigns - Start
Supplement: Amazon Inventory Performance Dashboard - Start
Supplement: Amazon Inventory Performance Index Metric - Start
Module W14 Resources - Start
Module W14 Task Sheet
Subject Focus: Amazon Sponsored Ads (PPC)
- Start
Making Sense of PPC: Search Terms, Keywords, Auto and Manual PPC (6:43) - Start
Making Sense of PPC: Long Tail Keywords and how to use them (4:36) - Start
NOTE: Please watch the following resources! - Start
Resource: Introduction to Sponsored Products - Start
Resource: Create Your First Sponsored Products Campaign - Start
Resource: Understanding Your Campaign Metrics - Start
Resource: Creating a Manual PPC Campaign (3:00) - Start
Resource: Understanding Amazon Sponsored Ad Campaign Keyword Match Types (2:49) - Start
Resource: Understanding Amazon Sponsored Ad Campaigns Negative Keywords (2:40) - Start
Resource: Leveraging Automatic Targeting to Optimize Manual PPC Campaigns - Start
Resource: Improving Ad Placement with Amazon Sponsored Ads Bid+ Plus - Start
Resource: Sorting and Filtering in the Amazon Sponsored Ads Campaign Manager - Start
Resource: Improving your Advertising Cost of Sales (ACos) - Start
Resource: Bidding Strategies for Your Amazon Advertising Campaigns - Start
Resource: Increase Impressions in Your Amazon Advertising Campaigns - Start
Resource: Improving Click-Through Rates (CTR) - Start
Resource: An Overview of Sponsored Products Downloadable Advertising Reports - Start
Resource: Amazon Advertising: How To Win With Mobile Advertising - Start
Resource: New Amazon Sponsored Ads Advertiser Success Guide - Start
Resource: Sponsored Products Optimization Guide
Module W15: Dealing With Problems
- Start
Lecture 1: Hijackers and How To Deal With Them - Start
Lecture 2: Suspension of Your Seller Account - Start
Lecture 3: Running Out of Inventory - Start
Lecture 4: Watch Your Coupons - Start
Lecture 5: Dealing With Poor Product Choices - Start
Lecture 6: Dealing with returns and refunds - Start
Module W15 Resources
MODULE W17: Beyond FBA: Shopify or FBM on Amazon
MODULE W18: Growing Your Amazon Business – Part 1
Subject Focus: Building Your Brand on Amazon
- Start
NOTE: Please watch the following resources! - Start
Resource: Building A Brand on Amazon - Start
Resource: Introduction to Amazon Brand Registry - Start
Resource: Advertising For Brand Owners - Start
Resource: Understanding and Using the FBA Subscribe and Save Program - Start
Resource: Setting Up Lightning Deals - Start
Resource: Amazon Shopping Events Calendar - Start
Resource: Understanding Suppressed Lightening Deals - Start
Resource: Introduction to Social Media Promo Codes - Start
Resource: Amazon Associates for Brand Owners - Start
Resource: Advertising For Brand Owners - Start
Resource: Using FBA Small and Light
Subject Focus: Amazon’s Selling Coach
MODULE W19: Growing Your Amazon Business – Part 2
MODULE W20: Growing Your Amazon Business – Part 3
Addendum: Funding Your Business
Addendum: Business Insights and Inspiration
- Start
Resource: Introduction to Insights and Inspiration - Start
Resource: Mark Cuban – Business survival tips - Start
Resource: Tim Ferriss = Three ways to prioritize - Start
Resource: Angela Duckworth – Set a top-level goal - Start
Resource: Gretchen Rubin – Collect business principles - Start
Resource: Adam Grant – Generate creative ideas - Start
Resource: Kim Scott – Lead with better feedback - Start
Resource: Charles Duhigg – SMART productivity - Start
Resource: Arianna Huffington – Don’t burn out
Frequently Asked Questions
Won’t there be too much competition between students using your product research methods?
This course is a paced course. It is specifically set up so that there are not a large number of students looking at the same products to sell at the same time. This is a problem with other Amazon courses where their “secret” product research methods lead to high competition and saturation on Amazon between the course’s students. The pacing of this course mitigates this – course actions and task are in a weekly format starting from the first day you enroll in the course. However, you can proceed at your own pace!
Are hot product picks guaranteed to be exclusive?
We try to limit the hot product picks to as few students as possible for each pick. However, it is not possible to guarantee that the hot product pick is exclusively yours. You also have to consider that any product that you pick yourself to sell on Amazon will not be exclusive – there is likely to be other new sellers that pick that exact same product at the time you are picking it too. Competition is not bad – it is actually good because it means that there is demand for a product. If there is no demand, there will be very little or no competition!
Is a hot product pick guaranteed to be successful?
In short, no, a hot product pick does not guarantee success on Amazon. There are too many variables and a lot of the chance for success depends on the individual student and how effective they are at implementing the teaching and methods in the course. If I could guarantee success with a hot product pick, they would sell for $10,000 a piece, not $100! Entrepreneurship involves risk – without risk there will be no reward.
What if I don’t like my hot product pick?
Unfortunately, we cannot guarantee that the hot product pick you receive is something that you will fall in love with. It is your option, then, to decide whether or not to use the hot product pick. Product research is taught extensively in this course so that you are able to research your own product and choose a product more to your liking. However, we do not issue refunds for a hot product pick that you decide that you don’t like or don’t use.
How is this course released?
All of the course modules immediately upon enrollment – you have access to the entire course immediately!
What are some of the unique things about this course?
While other courses only mention things like forming your business and how to structure your business in passing or not at all, this course takes you step-by-step in detail on how to go about forming and structuring your business. The course makes sure you understand this issues of business taxes, growing your business for long-term stability and profit, and troubleshooting methods for when things go wrong. There are so many unique things about this course that it is impossible to list them all here! In addition to all the above, this is the ONLY Amazon FBA course that offers Hot Product Picks!
Where can I find the refund policy and terms and conditions of this course?
You can find the refund policy/disclaimer/terms and conditions of use at: http://www.philcovington.com/wp-content/uploads/2018/02/t-and-c-rev-Jan1-2018.pdf
Does this course cover retail or online arbitrage?
No, this course does not cover retail or online arbitrage. This course covers private labeling for Amazon FBA. It also covers wholesaling on Amazon FBA.
Do I need to have any experience in business to complete this course?
No you do not. This course takes you through every step you need to do to form a profitable and sustainable Amazon business. You do not need to have any business or selling experience at all.
When does the course start and finish?
The course was introduced September 8, 2017 and is capped at 100 students monthly. This is a step-by-step course. The course is being continually updated. The course always reflects the latest information and is kept current with the latest Amazon rule and regulations. As a student, you will have access to the course, and all updates and additions free forever!
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to the complete course and all updates to the course as well as the private Facebook group for this course.
Where can I find the refund policy and terms and conditions of the Hot Product Picks?
You can find the policy at: http://www.philcovington.com/wp-content/uploads/2018/02/t-and-c-hpp_rev-Jan1-2018.pdf
What, then, is the advantage of a hot product pick?
Consider what your time is worth. Choosing a hot product pick can save you money and time by letting you bypass the initial product research phase – this is particularly helpful for the new seller on Amazon.
What is a hot product pick?
A hot product pick is a product that I have done the product research on and determined that it is an excellent product to sell on Amazon. I use software that I wrote called an “expert system” – the software has been trained over many iterations to recognize low competition, excellent potential products for the new Amazon seller. Depending on what enrollment plan you pick, I send you detailed and complete hot product pick reports with all the criteria for the particular product chosen and why, the top relevant product keywords, product sales estimates, product details and suggested suppliers for the product. Hot product picks are for the highly motivated new Amazon seller that wants to get a jump start with selling their first few products on Amazon.Hot product picks are chosen from any non-gated category on Amazon. You cannot specify a category or niche for the hot product pick. Also, all hot product picks will be non-seasonal products.
Does this course apply If I live in Canada (Mexico) (UK) (Germany) (Belgium) (France) (Spain) (Italy) (Austria) (Australia) (Hungary) (Romania) (Japan), etc…?
Yes! The course covers everything an international seller needs to know to sell on Amazon in any marketplace including the US marketplace. I have students enrolled from many different countries, including Canada, Mexico, UK, Germany, Belgium, Switzerland, France, Spain, Italy, Austria, Australia, Hungary, Romania, Japan, Greece, Serbia, South Africa, New Zealand, Indonesia, India, Saudi Arabia, UAE, Bulgaria, Denmark, Norway, Sweden, Belgium, Netherlands, Portugal, Brazil, Chile, Ukraine, Belarus, and the list is growing every day!
Does this course cover Fulfillment by Amazon only?
No, in addition to Fulfillment by Amazon (FBA) this course also covers Fulfillment by Merchant (FBM) as an additional source of revenue for your business if desired. The course also covers selling wholesale on Amazon as well.
Why should I buy your course and not someone else’s?
Besides the fact that my course curriculum is orders of magnitude better than the other courses out there and that I have a 100% student satisfaction rating, you get ME as your PERSONAL MENTOR. Unlike other courses, I do not push you off onto an “associate” for mentoring or rely on participants in a Facebook Group to mentor you. I personally answer your questions and provide help! No other course offers that – you are lucky to get a response from the course creator after you have paid your money to purchase the course. You have direct access to me – you get my personal email!
What is the difference between the different enrollment plans?
All enrollment plans include a lifetime membership in the course, a lifetime membership in the private support forum for the course, and mentoring by Phil personally. There are different enrollment plans in the course: Each enrollment plan varies by the number of hot product picks you will receive.
Why should I pay for a course when all the information is available for free on the internet?
The basic information of how to sell on Amazon is certainly available for free on the internet. The question should be whether all that free information, when put together, increases your chance of success on Amazon. The answer is clearly no. You can spend months watching videos and reading blog posts and amass a pile of information that is worth as much as you paid for it – pretty much nothing. Without a step-by-step proven plan of action, your chance of success is extremely low. My course saves you hundreds of hours of searching the internet for dubious free information when you could have already been selling and making a profit on Amazon had you taken my course.
Does this course work for foreign or international sellers?
Yes, this course works for those people in any country that want to sell in any Amazon marketplace. It specifically covers international subjects.
Are there any unique or new ideas in this course?
Yes, this course is based on new and unique methods that apply to Amazon selling in 2019 and beyond. Other courses seem to be just a rehashing of other older courses whose methods worked prior to 2014, but do not work well in 2019. Unfortunately, many other course creators do not update their courses regularly with information that pertains to the current Amazon marketplace – this leaves students learning old and outdated methods and to failure on Amazon. This course is continuously updated and added to at no additional cost to you!
Does this course only cover private label selling on Amazon?
No, in addition to FBA private labeling, this course also covers selling wholesale products on Amazon, getting your re-seller’s license, and how to source the products for resale.
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