EXPERIENCE THE PERFECT LAUNCH
A Few Questions BEFORE You Launch:
Do you know how you should price and position your offer so it stands out in the marketplace?
Have you identified your ideal customers, and do you know how you’ll reach them?
Have you dialed in your messaging, elevator pitch and ad copy?
What if you don’t have a list? Do you have a plan for generating awareness if you’re not already a recognized brand?
Most importantly…are you absolutely certain your product will sell when you launch it?
Most Importantly, You’ll Have A Date, Circled On The Calendar, When Your New Venture Will Launch!
Still Wondering If Launch Grid Is For You?
This Checklist Should Help…
Launch grid is for you if you want to launch a new product, brand or business, but you don’t know how to get started.
Launch Grid is for you if you already have a product or service, but you don’t yet have a list.
Launch Grid is for you if you believe in your idea, but you still want to know for sure that it’s a winner before you waste a lot of time, money and energy creating your product.
Launch Grid is for you if you plan to raise capital for your startup, and you want to have perfect answers to those critical investor questions.
Launch Grid is for you if you tried to launch in the past, but for whatever reason things just didn’t work out.
Launch Grid is for you if your business is “stuck,” and in need of a RE-LAUNCH.
Launch Grid is NOT for you if your goal is to simply “get rich quick.”
The Launch Grid Framework Just. Flat. Works.
The Launch Grid framework has been tested in hundreds of business and product launches, in everything from B2B to B2C… digital to physical… product-based to service-based…online to offline. So whether you’re a tiny “kitchen table” startup or a massive enterprise, Launch Grid will work for you.
Here’s a short list of some of the brands that have been launched using this model…
Answers To Frequently Asked Questions
Q: What, specifically, will I have when I finish this class that I don’t have today?
A: Two things: First, you’ll have a plan. You’ll have a tested and proven, step-by-step plan for launching (or re-launching a product, service, brand or business.
Second, you’ll have all the assets you need to execute that plan, including your price-point, positioning, customer avatars, ad and landing page copy, along with the “Awareness Campaigns” that will get you noticed and the “Predictable Selling Systems” that will convert that attention into revenue. In short, you’ll have everything you need to go from idea to profit.
Q: What if I don’t have a list? Will this still work for me?
A: Yes, Launch Grid will absolutely still work for you if you don’t have a list. In fact, we’re assuming no one who enters this workshop has a list, so if you do, that should only make things easier. But as a part of this workshop, we’ll help you craft “Awareness Campaigns” that will convert eye-balls into leads, and leads into buyers.
Q: What if I don’t have a product or a service?
A: You don’t need to have a finished product to benefit from the Launch Grid workshop. In fact, it’s almost better if you haven’t finished your product or designed your offer yet, because we’ll help you identify your perfect product positioning during this workshop.
That said, you do need to at least have an idea and the ability to deliver value over and above what you plan to charge your customers and clients.
Q: But I know I want to do something…what if I can’t come up with any ideas?
A: The ability to drive demand for a new product is one of the most valuable skills you can have, so once you have acquired this skill, you can always deploy it on behalf of existing brands either as a contractor or employee. In fact, if you work for a startup (or a company that is in desperate need of a re-launch), then you should encourage your boss to invest in this workshop on your behalf.
Q: How long will it take to implement the “Launch Grid” framework and see results?
A: Results vary, but the Launch Grid workshop itself will last 6 weeks, but allowing for buildout and testing, you can expect the entire process, from idea to actual launch, to take closer to 8 – 10 weeks. It can obviously done faster, but this is a fairly conservative timeline that you should be able to meet.
That said, launches are a critical moment in the life of a business, and they shouldn’t be rushed.
Q: How is this workshop delivered?
A: This workshop is delivered 100% online. Each week a new module will unlock, at which time you’ll receive access to all the training videos, worksheets and downloads you need to complete that week’s assignments. We like to update the content when needed as this allows you to login from any computer all around the world and receive the information at any time.
Q: Why should I invest in this training today as opposed to waiting until later?
A: These workshops are only offered at select times during the year, so if you wait to signup and it fills or closes, you could wind up waiting a very long time for another class to start. But more importantly, why would you want to wait?
The process we’re starting in Launch Grid is absolutely the first, and most important, step to launching any business or brand, so there’s quite literally, nothing to wait for.
Q: How long will I have access to the online workshop lessons?
A: In a word: Indefinitely. While the class itself will last 6 weeks, you will have ongoing access to the video lessons and handouts, so you can repeat and re-live the training whenever you like.
Q: How is Launch Grid different from other “Launch” and “Startup” courses on the market?
A: While we obviously can’t speak to every related training on the market, we believe this workshop is special in that it doesn’t teach a single method to launch a single product, but rather offers a wholistic and comprehensive method to launch an entire business and brand.
Yes, you will launch a product and yes, you will (after a lot of action and a little luck) make sales, but our process is unique in that it can start small and simple, but then expand to form an exhaustive growth plan for your company.
Q: How much overlap is there between this and other DigitalMarketer trainings and certifications?
A: While certain themes (i.e. Conversion Funnels, Customer Avatars, etc.) will be familiar to our more tenured DigitalMarketer students, the information covered in Launch Grid is both new and unique to the DigitalMarketer catalog.
For example, while The Machine teaches you how to get more sales from the leads you already have (and automate the entire process), Launch Grid shows you how to get those first leads and sales.
As for our certifications, while there are conceptual cross-overs between Launch Grid and our “Customer Value Optimization” certification, Launch Grid takes these concepts to the next level and shows you how to produce and rollout the specific resources that you need to execute a successful launch.
Q: What if I’m not tech savvy? Will I be able to implement everything I’m learning?
A: While you don’t have to be tech savvy, you can’t be a technophobe if you want to succeed in this workshop (or business in general). That said, if you’re comfortable with basic internet and email usage (and you’re willing to do a Google search or two), you should be just fine.
Also, remember that we’re always here to answer your questions and support you in any way we can.
Q: What if this training isn’t a fit, or doesn’t meet my needs for some reason?
A: No problem. We offer a full 60-day money-back guarantee, so if you register for the Launch Grid workshop and you don’t agree that it’s worth every penny, we will promptly refund your money.
No questions asked. No hassle.
Just send an email to firstname.lastname@example.org, and if you’re still within the generous refund period, a member of the DigitalMarketer team will happily process your request.
Q: What will happen immediately after I complete my registration?
A: After you submit your order, you’ll create a username and password. This is how you’ll access the members’ area. That’s where you’ll find all of the video content, download the workbook, and access the first training modules. You will also receive an email confirmation of your purchase for your records.
Q: Can I get access to the training all at once, or do I have to go through it week-by-week?
A: While we can appreciate that our students are excited and wish to progress through the training as quickly as possible, we know from experience that the best results happen when students progress at the recommended pace.
Q: What if I have questions or need support?
A: We are here to help. Simply submit any questions you have to our support team via email at: email@example.com. Also, we will be holding regular “Office Hour” Q&A calls, so if you have a question, you will get an answer.