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[SUPER HOT SHARE] The Digital Marketing Handbook

THE DIGITAL MARKETING HANDBOOK

It’s True: Today, Anybody Can Put up a Website.

But Now, YOU Can Make Your Websites Generate More Leads, More Sales, and a LOT MORE MONEY!

Discover the battle-tested, carefully-crafted, uncannily effective digital marketing strategies and tactics that can transform your website from more than just a “web presence” into an incredibly lucrative online profit center with a massive ROI!

Table of Contents

Chapter 1

CHOOSING YOUR ONLINE BUSINESS MODEL

  • Central vs. Hub-and-Spoke Model
  • Single-Topic Content-Rich Site for Enthusiasts
  • The Agora Model
  • Needs Assessment Model
  • Funnels
  • Launches
  • Membership Sites

Chapter 2

PROFITS EQUAL SALES MINUS EXPENSES

  • The Web Helps Level the Playing Field
  • Corporate Status and Health Insurance
  • Download Speed
  • Online Payments
  • Avoiding Shopping Cart Abandonment
  • Don’t Overspend
  • Constantly Be Learning

Chapter 3

MARKETING FUNNELS FOR CONSUMER PRODUCTS

  • The AIDA Funnel
  • Amazon’s Funnel
  • A Veterinarian’s Funnel
  • 1-800-Flowers Funnel.
  • Groupon Funnel
  • Netflix Funnel
  • Burberry Funnel
  • Theme-Based Content
  • Conversion Content Timing
  • AIB Testing the Funnel Content
  • Customer vs. Product Focus

Chapter 4

MARKETING FUNNELS FOR B2B PRODUCTS

  • Innovative Information Solutions
  • D&B Hoovers
  • Grainger
  • Ferguson
  • HubSpot
  • GKIC
  • MarketingProfs
  • Agencies, Freelancers, and Consultants

Chapter 5

WEBSITES AND MARKETING FUNNELS FOR SERVICE FIRMS

  • The Anatomy of a Service Business Website
  • Content Marketing
  • Video Marketing for Service Businesses
  • Constantly Promote Your Service Business
  • Repurpose and Test Your Content
  • Email Marketing for Service Businesses

Chapter 6

DRIVING TRAFFIC TO YOUR WEBSITE WITH ONLINE MARKETING

  • The Seven Basic Types of Traffic Drivers
  • Affiliate Marketing
  • Banner Ads
  • Content Marketing
  • Co-Registration
  • Email
  • Enewsletters
  • Google and Bing Pay-per-Click Advertising
  • Influencer Marketing Campaigns
  • Infographics
  • IP-Specific Online Advertising with Geo- Targeting
  • Lead Magnets
  • Podcasts
  • QR Codes
  • Search Engine Optimization
  • Social Media
  • Text Ads
  • Webinars
  • YouTube Videos and In-Stream Ads

Chapter 7

DRIVING TRAFFIC TO YOUR WEBSITE WITH OFFLINE MARKETING

  • Linking Print and the Internet with QR Codes
  • Direct-Mail Packages
  • Postcards
  • Brochures
  • Catalogs
  • Print Newsletters
  • Article Writing
  • Public Relations
  • Print Ads
  • TV and Radio Commercials
  • Public Speaking

Chapter 8

WINNING WITH BLOGGING AND SOCIAL MEDIA MARKETING

  • Hosting Company
  • Blogging Platforms
  • Integration with CRMs and Shopping Carts
  • Writing Blog Posts
  • Useful Blog Additions
  • Social Media Marketing

Chapter 9

BUILDING YOUR OPT-IN LlST

  • Picking an Email Service Provider
  • Seven Things to Consider When Choosing an ESP
  • Email List-Building Best Practices
  • E- List Maintenance
  • Affiliate Marketing and Joint Venture Deals
  • Enewsletter Subscription Offers
  • Facebook Ads and Boosted Posts
  • Giveaways
  • In-Mail
  • Lead Magnets
  • Leverage Social Proof
  • List Swaps
  • Offline List Building
  • PPC Ads on Bing and Google
  • Referral Incentives
  • Reinvigorate Stale Lists
  • Surveys and Quizzes
  • Webinars, Teleseminars, and Virtual Summits

Appendix A

RECOMMENDED VENDORS

Appendix B

SOFTWARE AND SERVICES

  • Ad Trackers
  • Affiliate Marketing
  • Analytics
  • Anti-Virus
  • Auto-Responders
  • Content Management
  • Database
  • Integrated Ecommerce Package
  • Merchant Accounts and Online Payment Processing
  • Membership Website Software
  • Online Surveys
  • Sales Reports
  • Slide-Making
  • Security Verification Services
  • Spreadsheets
  • Video Software

Appendix C

SAMPLE INFOGRAPHIC

Appendix D

SCHEDULE FOR PRODUCING A DIRECT MAIL PROMOTION

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Today’s Message

A limitless number of things are possible, but your time and resources are limited. Choose one, and don’t look back.