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Sphere of Influence: Make Better Prospects

Better Prospects: A Sphere of Influence Manifesto

Better Prospects
A Sphere of Influence Manifesto

This manifesto unpacks why better prospects are made (not just acquired as per conventional marketing wisdom), and why this matters.

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Free Masterclass

Better Prospects: Free Masterclass
A Sphere of Influence Free Masterclass

A short 3500 word practical masterclass on how to attract better prospects into your world and onto your email list.

TL;DR

SOI (Sphere of Influence) is for people:

  • Who believe that reaching the best people (for a solution that only they can uniquely provide), and ignoring everyone else, is the key to serving and mattering in a world of noise and distractions…
  • Who believe that marketing that’s led with empathy, is better than marketing that’s led with the “latest” sexy sales/launch/conversion (whatever) sexy tactic…
  • Who care about being the fiduciary for their peeps (even before money has ever changed hands), instead of seeing them as commodities…
  • Who believe marketing is less about promotion and coercion, and more about reaching out to people and helping them to solve problems…
  • Who believe that marketing is where we began our journey towards understanding what people need and want…
  • SOI is a principles-based approach (think: strategy of preeminence and empathy-led marketing) to attracting the right people into your world and filtering out everyone else.
  • SOI goes way beyond simple audience and list building; it’s about creating marketing that PULLS (the best) people towards you, your business, and the products you sell.
  • TIP: The big secret is to have better prospects / customers / clients, and optimize for them from the very beginning (from the very first touchpoint).

If this resonates with you, read on. What I have will delight you and help you create deeper connections with your people and customers.

FROM SHAWN TWING ABOUT SOI:

Iwas fortunate to go through the beta version of Sphere of Influence after many years purchasing anything and everything that André has offered. Sphere of Influence sets the stage for everything else – it’s an MBA + PhD education in creating an effective, customer-centric, value-driven business in the 21st century.

More importantly, Sphere of Influence is a way of seeing the world that’ll forever change how you do business, for you and for your customers. André has created a masterpiece of deep strategic thinking combined with hard-hitting, practical, actionable advice.

Professionally, I’ve been on the front lines of the Internet marketing community’s evolution over the last two decades and Sphere of Influence represents the new reality of doing business online.

The wild west days are over, replaced with an emphasis on delivering real, sustained value over time to a group of customers you care about.

There is no better guide for your journey into this new world than André Chaperon — year after year he has consistently walked his talk living and doing business by the same principles he teaches in Sphere of Influence.

Stop whatever you’re doing right now and buy it. It’s worth 1000x the price because the moment you embrace its principles you’ll never be the same again.

—Shawn Twing

Shawn Twing

CONTEXT: Shawn has run somewhere north of $50 million in traffic over the years [AdWords and FB] for himself and his clients. Shawn created our paid traffic module in SOI.

The Product

Sphere of Influence (SOI) covers the entire “front-end” of the marking funnel (in a unique and different way).

By front-end, I mean everything that happens leading up to someone adding themselves to your email list or taking a desired action.

(In some cases, that “action” could be making a purchase, registering for a webinar, filling out an application; whatever.)

Example (at a high-level):

    1. Someone sees an ad of yours (on Facebook), or an article you’ve written and published on the internet…

(As an aside: The traffic modules in SOI teaches how to do all of this.)

  1. They read it, are attracted to the story/idea/concept/hook (or what I like to call “a story hook of value”), and click
  2. They end up on your website, at the start of your MPPS (multi-page presell site), where the “value narrative” continues…
  3. An MPPS is a “filtering system,” which, at its core, works to earn the trust and attention of the right people; PULLING them forward…
  4. An MPPS also “filters out” the wrong people (everyone else)…
  5. The distinction of PULLING (what SOI teaches) and PUSHING (the majority of direct response marketing) is an important one.

The dynamic (PULLING vs. PUSHING) changes how people see and respond to you. The former is a person whose attention you have and control, the later being your typical distracted attention deprived “goldfish” prospect.

There is more to SOI than this high-level, of course. The nuances is where all the leverage is; the between the lines stuff. Once you know the basics, the breakthroughs come in the nuances.

Instead of shallow content, shallow communication, shallow connections, in SOI we do deep.

Instead of creating content for “everyone” to snack on, we filter out everyone and create DEPTH and NUANCE for just “a few people” who care to be PULLED in deeper.

This is the essence of what SOI is about.

You’ll Become A Better Marketer

SOI will teach you how to be a better marketer.

You’ll learn a strategic principles-based skill that’s transferable to the marketing you already do, and the marketing you’ll do for years to come.

Marketing that won’t become “stale” because what you’ll learn is not based on shortcuts, hacks, loopholes, or some flavor-of-the-month tactic.

SOI isn’t about product launches. It’s not about engineering promotions. Not directly, anyway.

Rather: You’ll learn how to create empathy-led marketing that connects emotionally with the people you seek to serve.

You’ll learn how to move people from prospect to customer because you’ve demonstrated you understand their problem, and have a solution they care about and want.

When you do this well, “selling” becomes superfluous. It’s a thing of beauty when you create an asset that behaves like this.

Fall Enrollment Open

If you have an enrollment question, use the comments below. There’s been a lot of questions since our summer enrollment, so take read first.

If you’re still on the fence, below is a small sample of (unsolicited) responses I’ve had from customers about SOI.

Would love to display yours soon. Just saying. {grin}

From Early Beta Customers

Back in early 2016, I decided to start the complicated process of “codifying” Sphere of Influence.

As you now know, it’s the process (method) I use to attract people into my fold, rapidly bond with them, and then turn them into SUPER-FANS (meaning they buy everything I put out).

Well, I shared that initial “brain dump” with some of the members of our 1% CLUB (a private community we used to lead):

This is what they said:

Andre,This was incredible! It brings together so many things that I have been thinking about recently. I have so much to say and so much feedback, but I will let it sink in, a little, before I post it.

Having said that, here is my single biggest take-away from it all…

You know when Kevin Spacey playing Verbal Kent in The Usual Suspect says the amazing line:

“The greatest trick the Devil ever pulled was convincing the world he did not exist”…

Well, after going through this I would say it this way… “The greatest achievement the best marketer ever did was letting the reader believe marketing didn’t exist”

Thank you for this course Andre. I really appreciate and will use it build awesome things.

Andre, hats off to you. SOI is to launches what ARM was (still is) to those big dinosaur guru email lists — that unpredictable comet that comes out of nowhere and resets everything.

Anyone who’s done their own launch or worked on a client launch can tell you it’s like arm wrestling the love child of Dwayne ‘The Rock’ Johnson and a giant squid. It’s not going to be pretty and it’s near impossible to get that big win.

SOI changes the game! Low customer pressure (that’s a game changer by itself), automatic lead nurturing, belief chain management and ultimately framing the product as the only solution to the prospects issue!

Those who roll this out will quietly and surely start to dominate their market (and I’ve got three in the build stages already).

— AJ Silvers

A
André Chaperon
0 points
9 months ago

Nope, none of the Ask-style pre-segmenting. Broadly speaking there’s no need when one’s audience is attracted for a specific reason/outcome. Example: We have clients doing multiple hundred million a year, and others just starting out with little to no experience.

We don’t need to create “buckets” upfront. We don’t “talk” to everyone differently. For businesses selling mass or commodities, sure, knowing why someone is there is smart (Omega 3 or protein powder – likely two very different audiences right there).

I’ll explain more in ARM4. Hope that helps.

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