The Marketing Seminar
The most successful interactive marketing seminar in the world is back. A chance to make a difference, transform your work and learn to market your ideas with confidence. This 150-day seminar will teach you, inspire you and connect you to peers who will help you bring your work to a larger and more receptive audience. In as little as 20 minutes a day, you can learn to make a bigger impact.
Make things better
This is the one that works. Around the world, more than 10,000 marketers have been transformed by this workshop. They’ve discovered their voice, built their businesses and learned how to spread their ideas and make an impact.
Entrepreneurs, freelancers, artists, musicians, non-profit leaders, CEOs, teachers and real estate brokers have all found what they were seeking through the magic of this Akimbo workshop, featuring bestselling author and teacher Seth Godin.
Marketing done right changes everything. It increases your sales, magnifies your impact, helps you create better design, and most of all, gives you a chance to be proud of your work.
Marketing doesn’t have to mean shouting, scamming, and being manipulative. By learning the techniques proven to work in the modern world, you can do marketing that you’re proud of…because it’s ethical, generous, and effective. With these skills, you can stand tall as a smart, modern marketer.
Learn how to:
- Get clients, gain market share, and serve your audience
- Position your service or product so that it reaches the audience
- Clearly see opportunities to create value in the marketplace
- Tell stories to make change happen
- Communicate in ways that resonate and spread
- Save money, save time, and use tools more effectively
- Find and serve a tribe of like-minded customers and fans
- Understand the massive shifts from old marketing (advertising and interruption) to the world we live in today
You can do work you’re proud of
This 150-day seminar will teach you, inspire you and connect you to peers who will help you bring your work to a larger and more receptive audience. You’ll discover that you don’t have to hate the marketing you do.
In as little as 20 minutes a day, you can learn to make a bigger impact. A new lesson is released three times a week over the course of 150 days, with bonus lessons in the few weeks after the 150 day mark. With videos, personalized exercises and discussion, the seminar takes 50–100 hours (not including bonus material) to complete. And you can go at your own pace. Instead of falling behind, you’ll find a cohort that will pace you, support you and help you get where you’re going.
More than 60 video lessons, including case studies and Q&A
200+ questions to guide and challenge how you think about your work
Exclusive supplemental materials for download
24/7 discussion board for personal feedback
Find the Others
Peer network for discussion and team learning
Access on mobile and desktop
This is a seminar about modern marketing—how to enroll, engage and transform the people we seek to serve.
It’s built on three precepts: empathy, humility and effectiveness.
With more than 60 videos taught by Seth Godin released over 150 days, you will learn the basic skills for successful modern marketing. Plus bonus lessons in the few weeks after the 150 day mark. But more importantly, the videos are paired with 200+ questions designed to guide you to new insights and strategies for your immediate work—no matter where you are in your career. All questions and answers are shared on the discussion boards—a confidential space to discuss and test out ideas with professional peers around the world, available 24/7.
- Identifying the change you aim to make
- Reaching the people you seek to change
- Clarifying the promise you are willing to make
- Developing an empathic posture
- Positioning yourself
- Researching the market effectively
- Pricing your service
- Outlining personas
- Understanding status roles
- Building your brand
- Earning permission to market
- Telling stories that resonate and spread
- Creating your modern marketing plan
The seminar that launched the best-selling book
With more than 250,000 copies sold in less than a year, This Is Marketing was a New York Times, Wall Street Journal, and Amazon bestseller. This workshop takes the ideas in the book and makes them personal, actionable and relevant.
The best way to learn to ride a bike is by riding a bike. The best way to learn the ideas from This is Marketing is by putting them into action in this interactive and real-time seminar.
The lessons and prompts will challenge you to apply the insights from the book to your own projects and organizations. You and your peers will support each other in a process of feedback and reflection. They’ll help you see your project through a new lens — and you’ll learn that giving generous, thoughtful feedback to others helps to solidify your own understanding of the nuances of marketing.