Marketing Your Side Hustle
5 Ways to Market Your Side Hustle Business (As a Stay-At-Home Mom)
Are you a stay-at-home mom wanting a mom job?
Starting your side hustle business was what helped me start this road to making a living from blogging.
And, it’s the perfect business for a stay-at-home mom! Figuring out what side hustle you want to do and developing a plan around your side hustle are two of the most important things to start with.
There are many freelance services you can offer on your mom blog as well as products you can create to open up shop on Etsy or your blog.
Anything is possible online mama! Once you figure out your ideal side hustle, it’s time to start marketing your side hustle business.
There are many tactics you can use like social media, blogging or networking, but which strategies are the most effective?
In this post, I’ll share with you effective marketing tactics that have worked for me and I know will work for you to land your first sale or client!
If you decide to offer a freelance service as your side hustle, then pitching will be a main way to land clients. It won’t be your only way though! When I first started as a freelance writer, I used pitching to land my first few clients.
But, after that, clients starting coming to me and emailing me! This was exactly what I wanted since I’m a mom to twins and was very busy when they were little!
So, in the beginning, you’re going to have to start pitching to potential clients as a way to secure a project.
If you’ve never pitched in your life, how do you even know what to write in your pitch email?
Most businesses or solopreneurs don’t want to only know about your services; instead, they want to know how your knowledge and expertise will help them with their business.
Before I give you some sample templates to base your pitch email off here are some tips to optimize your pitch:
- Keep it casual
- Mention where you saw the ad and who you are
- Showcase your relevant experience
- State why you would be good for the gig
- Show how your service can help their business
- Include samples
- End with a friendly conclusion
Before you start pitching, make sure to have at least three samples of your work. Ask your friends, family, co-workers or neighbors to test your product or service.
For example, if you want to do some freelance photography, ask the family down the street if they’d like a free photo session. Then ask if you can use their photos on your site as a sample photo pack.
Okay, now that we’ve figured that out, here are two sample pitch templates for you. One is a pitch you would use in response to a job ad you saw online.
The other is a cold pitch that you send to a blogger you’ve been eyeing and pitch them your services, even though they aren’t actively seeking someone to hire.
Use these templates verbatim (if you want) or tailor them to your situation.
Job Board Pitch
I saw your job posted on (name of job board) and I think I would be a great addition to your team. I’m knowledgeable in (state the areas the client wants expertise in).
I have been a freelance (x) for (state time). I have been featured in (list blogs, publications, magazines if applicable). My (service) has proven to resonate with people on social media and with past clients (prove your ability here).
(Here’s a good place to answer any questions the job ad may have asked).
I’m confident I would be a valuable addition to your team. I pay attention to details and hit all my deadlines.
Let me know if you need more info from me and I’m looking forward to collaborating with you,
I ran across (Business/blog) [mention how you found out about this business or blog] and was impressed by your company/service/product. I love that it’s your mission to [find out their mission statement as a way to connect with them.]
As a (your service) with experience in [niche], I wanted to reach out and see if you’re in need of expanding your team/need help with (list certain skill like emailing or Pinterest marketing). I share your mission and would love to work with you.
2. Use Job Sites To Find Online Work
As a new side hustler, you’re going have to find your stay at home mom job. Don’t expect work to find you. That takes a bit of time before that happens (but it will happen!)
To help you navigate your online side hustle, here are top job sites to help you find work based on the service you decide to offer.
3. Optimize Your Social Media Profiles
One of the best places to promote your new side hustle is on social media. In fact, it’s also a great place to cold pitch and find work. But, how do you tell people you have a new side hustle?
Here are tips to optimize your social media profiles.
Next you’re going to want to include keywords in your bio and a CTA with a link to your work, site or profile.
Here’s my Pinterest profile bio:
I want to attract other moms interested in starting a business or blog. I also mention how I can help them with that through marketing tips and time managment tips.
Finally, the last thing you want to do on Pinterest is label your boards with keywords. Forget calling your boards “Adorbs” or “I Kill.I Love.” People aren’t searching for those terms.
Instead, use terms that people are searching for that’s related to your blog or service. For example, if you’re service is design, then having design type boards – web design, design ideas, Printable design tips, etc.. – would help attract the right type of client you want on Pinterest.
For more help, check out these Pinterest tips on how to promote your blog.
Facebook is a great place to build a network and community. You can meet others in your niche and collaborate with them.
When I started Twins Mommy I wanted to connect with other mom bloggers and mompreneurs. I later created my own Facebook group for mom bloggers and mompreneurs!
Joining relevant FB groups can help you market your services. Just be mindful of each group’s theme days and rules for promoting your thing.
When trying to find some opportunities, read through the threads and see if you can offer some tips and suggestions. For example, if someone needs help with migrating from WordPress to Squarespace, you can offer your services (if that’s what you do!).
So seize any opportunity that crops up in these FB groups.
One other thing you should do is create a Facebook page for your side hustle. This makes it “real” and will help you grow your following.
This is also a great place to promote your services as much as you’d like!
4. Create a Client-Magnetizing Blog
One of the best ways to get your side hustle on is to have a website for it! Just take a look at these profesh mamas! Here’s Kristin’s graphic design service blog:
5. Start an Email List
A great way to get in front of your ideal client is to start an email list.
This is a special relationship and one you can nurture over time.
How does this work?
You first create an irresistible lead magnet for your ideal client. If you are a Pinterest manager, and your clients are bloggers with more than one blog, your lead magnet might be, X Ways to Streamline Your Business for More Sales.
This will appeal to your ideal client and in that lead magnet you can talk about managing social media and one way to streamline this process is to hire it out (to you!).
So, as you can see an email list gives you that 1:1 communication to your ideal clients.
Email marketing also gives you other ways to market your business:
- Give your subscribers a deal to your services
- Give first dibs on any new collaborations or projects you’re working on
- Offer early bird registration for your products to your subscribers
Get Your Side Hustle On Today
Now don’t think having a side hustle is impossible! If you put your mind to it, you can achieve anything, right? Also, don’t think you have to do all of these things today!
Start slow and do one a week or even one a month –
- Set up a blog and publish five blog posts
- Create an optimized About page and Services page
- Change up your Twitter, Facebook and Pinterest accounts
- Start perusing job sites
- Draft up your pitch email
Do one thing at a time and before you know it, you’ll have a thriving side hustle!
Over to you – are you a stay-at-home mom itching to start a blog and business? Tell me your business idea in the comments and don’t forget to join the Mom to Mompreneur Facebook group!
Please remember to pin me!