The essential guide to marketing and building your business on Instagram – today’s hottest social media platform
While other social sites are declining in popularity, Instagram is hotter than ever–and shows no signs of cooling off any time soon. But it’s not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can’t afford to avoid.
Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads.
You’ll discover how to:
-Leverage Instagram to build and strengthen your business or personal brand
-Design an effective marketing plan for the platform
-Sell directly on Instagram with Shop-able posts
-Avoid common pitfalls, and much more
If you’re serious about marketing, you need to tap into the power of the world’s most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
I think this is an absolutely amazing book. I will go as far as saying, that this could become the bible for Instagram success. There is so much depth in the book plus the step by step manner in which this book holds your hand will make it hard NOT to succeed!! As usual Jason has over-delivered again. The chapter on becoming an Influencer was fascinating. For a newbie, i understood it more upon second reading and appreciated the book more
Go grab the book. I highly recommend it.
Instagram Power, 2nd edition covers it all. Jason Miles starts by telling you how to find your “tribe” – the people that have the same interests as you. He then covers the very basics – like what the icons mean and what to do with your “profile”. There are LOTS of resources included.
Publishing/Posting is so important – everything is covered: how to do it, what types of things to include, various ways to publish and how to use them. The book talked about things I’d never heard of (since I’m a new
This is a great book for business owners and those into social media marketing. Owning my small business, I want to take advantage of every avenue the Social Media world has to offer. I enjoyed this books, the tips, putting Instagram on Facebook, how to get interactions, more followers, etc. all are what we are focusing on currently. I will keep this book to refer back to on a regular basis as we try to gain more followers and products adding onto Instagram. Excited to implement what I’ve learne…more
This book has been revised to discuss the many new features added to Instagram since the first edition was written and to better emphasize the business benefits of using Instagram to promote small businesses. I read a pre-release ARC for this review. The content of this book is significantly supplemented by an Expansion Pack, downloadable from a website; as the website was not running this far ahead of the book’s publication date, these comments are based solely on the content within the book it…more
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