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Write Once, Sell Many Times: eBooks, and How to Create Your Own for Free

Open your own online bookstore this week

brand marketing with ebooksI love eBooks. They’re portable, don’t waste paper, and are easy to produce and distribute.

I also love that they have democratized publishing: no more looking for an agent and negotiating a contract so you can share your knowledge. The process has been reduced to:

  1. Sit down and write your eBook
  2. Create a PDF version of it
  3. Load it up on a website to share, and tell the world about it

You can sell eBooks, or simply use them to spread ideas. Either way, they’re powerful tools for getting your message out into the world.

Last June Kelly Kingman and I launched eBook Evolution, our complete toolkit for writing, creating and marketing eBooks. [This product is now off the market: thanks for your interest!]

She already offered Sticky eBooks Formula, a great resource for would-be eBook authors.

On my own, I had developed customizable eBook templates using open source (free) software — but they were only available to people who took my Big Brand System course.

Better together

branding strategy works when we join forces

We realized if we brought these two pieces together, and added information about marketing eBooks, we’d have a complete kit that would enable people to take eBook creation into their own hands.

Since eBook Evolution launched, we regularly receive emails with feedback from people who are using it to write, create and launch their eBooks.

Sometimes they even attach a sample of their work: we love to see that!

Editor’s note: eBook Evolution is now off the market. Thanks for your interest.

47 thoughts on “Write Once, Sell Many Times: eBooks, and How to Create Your Own for Free”

  1. You guys have a really awesome product there that looks like it makes creating and publishing an ebook about as simple as it could possibly be. I know there is still work involved but having everything you need to do the work all in one place makes a huge difference. Sort of like working on a car, if you keep having to go to the store to get different tools it becomes a long painful process, but if you have the tools you need all in one place, it definitely takes some effort, but you can get it done with out all the distractions of running all over the place.

    The book I want to write is going to be based on helping small businesses get started with getting found online, whether it is Google, Facebook, Bing or any of the other myriad of places to be found. I consult these businesses and get paid well to get them found, but not everyone can afford my services. If I can release an ebook or even self publish it and sell it for a lower price point, I think it would be a big help to the businesses that can’t afford to hire me to do it for them. I am constantly giving those smaller businesses free advice but I only have so much time in a day so if I can put most of the advice in a single location I think it would benefit them as well as myself.

  2. Would love to win a copy of your How To eBook! I’ve got a couple of ideas brewing. One would be to expand on my Entrepreneur’s Manifesto (Be a Chef, Not a Cook); using the posts I’ve written so far, and building on them with worksheets, etc. The other is a bigger, hairier goal of putting together a self-study course kind of like ProBlogger’s 31 Days to a Better Blog. I’m teaching an online course right now and developing tons of great content that could ultimately end up being a nice info product.

  3. I have an idea for a series of travel e-books rolling around in my head for over a year. A few months ago I started putting the idea into words and onto paper. And then it stopped. I got about half-way finished and pulled up short because it hit me that I had no clue what I was doing. I’ve got all sorts of excuses to not finish, but winning this would force me to confront what is merely fear and get the first book out of my head and into the universe.

  4. I like eBook Evolution because it offers simple and easy to use methods, which will help me to design and market my eBooks. I am a brand new web entrepreneur and have no idea about writing eBook and then marketing it. But now I know that I am not alone and I can write something and launch it confidently. Unlike the other EBook creating products in the market, your kit has all the right tools to write, create, and launch. Your templates are smart tools for people like me who love writing but have difficulty with design.

    I hope to follow your guidelines and create my first professional product in health niche that I could be proud of.

    Thank you

  5. Gosh this sounds such a fantastic concept; I love how you have put both these ideas together and come up with the entire package.

    I’ve been procrastinating about writing an ebook for a couple of years now. It’s not the writing (I have writers diarrhea, not writers block LOL!) but it’s about the technology of putting it all together plus the design of it. I can create and design with a mixing bowl and some flour in the kitchen, not in any other way, especially on the computer. Then of course there is the marketing; which I’m scared of and put up all sorts of barriers over.

    Then throw into the mix, that like you wrote above, I’m a control freak – I don’t want someone else doing it for me. It all adds up to a whole load of procrastination!

    So the fact you have this ‘out of the box’ solution which includes customisable templates (yay!) is getting my creative juices flowing again because suddenly it all feels manageable. I’ve had several free ebook ideas I want to create and then I want to launch one that will make me a little money – enough to cover running costs of my sites would be fantastic.

    My genre is green and eco friendly. I have ideas for ‘use it up!’ meals to help prevent food waste (and save money) and I get asked all sorts of questions all the time on general green living, so I’d like to compile a book of FAQs to empower people to make positive lifestyle choices.
    I also have SEO and social media knowledge (diverse me!) which people ask me about all the time and again I’d like to write some freebies then a product launch with a hope of turning it into a small business.

    Anyway, I LOVe, LOVE, LOVE worksheets; I find them so helpful, so am super excited they are included; add to that a money back guarantee and seriously ladies; what’s not to love – you are genius!

    I’m intrigued by “the oyster method” – what on earth is that? I guess it’s turning something irritating and annoying into something beautiful?

  6. Elizabeth Lamond

    What a fabulous resource! I LOVE the fact that you not only address design (the part that frightens me the most), but topic choice, writing style, marketing, and the really scary psychological stuff about resistance, fear and insecurity. I’ve been thinking about starting an online business for so many years, and now that I’m finally ready, here comes this book! Talk about the teacher being available when you’re ready…

    What would I do with this resource? I am battling the lizard-brain resistance that Seth Godin talks about in Linchpin to develop a business to help people not only discover their skills, strengths, weaknesses and physical, emotional and spiritual needs, but build their lives in a way that they can honor and follow them. (In other words, not “find your dream job”, but live according to your values and priorities and get the strength to deal with the stuff you hate but have to do, like taxes and in-laws.) (Needless to say, I’m my first customer! )

    I would be thrilled to receive a copy of Ebook Evolution, as it is exactly the tool I need right now to help me launch my business. Thank you for this opportunity, and I pray that you be as blessed as you are blessing others.

    Elizabeth

  7. This book seems to be getting more popular recently. Maybe it’s just me, but I heard about it recently through a podcast and I’ve wanted to get it for a while.

    It’s great to see that this program can work for people who want to sell their eBooks and those who just want to give something away to their readers.

    I’m a very new blogger and my #1 goal is to just connect with people out there and enjoy creating something really cool online that I can call my own. With that being said, I never plan to sell the eBook that I’m planning to write.

    Just a little about myself: I started a video game blog very recently and I have some great ideas for eBook guides for certain video games. The sort of twist that I want to add in ALL of my work, is self-improvement. I’m a big believer in doing everything in life with a purpose, and becoming a better person is one way that I like to do that.

    Thanks for offering your book to so many people and I’m glad to see you guys are very successful.

    –Jeremiah

  8. I’ve had my eye on eBook Evolution since you first announced it, because it looks like an AMAZING product. Sadly, I promised myself I wouldn’t purchase anymore info products until I went through the ones I’ve already got… which turns out to be more than I’d realized!

    eBook Evolution looks like an incredible resource for people like me, who are brimming with ideas and the desire to share them with the world, but who also maybe need a little help getting them out there ???? I’ve thought of just putting together an ebook myself, but design is such an important part of making something that ‘sticks’ and has impact, and I just can’t bring myself to ‘throw together’ a pdf and call it good!

    The ebook I have in mind has actually been percolating for awhile, to the point where I’m in the process of turning the content into a class! It’s called ‘The Essential Elements of Happinnes (and what they mean to the success of your business!)’ It’s designed to help creative entrepreneurs identify what they need to feel happy and successful, and then how to use that information to navigate through the overwhelming choices that face them (in life and in business). I’m really excited to be working on it, and would be so excited to turn it into something beautiful that would have a lasting impression on people!

    Love that you’re doing this, and can’t wait to hear what other awesome ideas people have for ebooks! ????

  9. Yay! I love ebooks too. And real, tangible paper books as well…

    As I have begun to understand the need to have products that help me generate income beyond my fee- for-service work, I have finally embraced the concept of creating an ebook (or 2!) of my own. That realization – combined with transitioning into new work, launching my first website and wanting a give-away for people – led me to download some of the free giveaways you mentioned above. I looked thru the mini-design ebook, the evolution manifesto and the rest, downloaded OpenOffice and dove in. At the moment I’m about an hour’s worth of work away from being done and putting that sucker up on my website!

    For me this has required me to do the hard personal work of digging down thru the layers of fear, resistance and old belief systems that told me that I should keep quiet, that I don’t have anything important enough to say or will be rejected. I welcome this because I’m devoted to my own personal growth and to helping other women on that path.

    I’d love to have a copy of the whole toolkit! Now that I’ve made the leap I can only imagine how much easier (and faster!) the process will be having such in-depth support. Regardless, thanks for providing the knowledge base needed by those of working to find our voice and share our truth with others.

    Gratefully –
    Julie

  10. I am already a proud owner of ebook evolution. I decided to chime in because I’d love to gift a copy to a good writer friend of mine who is a bit strapped for cash and has many important ideas that need to see the light of day. Ebook evolution would be perfect for her, as it has been for me, and here’s why:

    * it’s easy to use. It’s CRAZY easy to use. Following the clear instructions, I downloaded OpenOffice and had my ebook template open and ready to go in under an hour.

    * it’s beautiful to look at and inspiring. This is important to me…the product itself walks its talk. Because it’s pretty and well-designed, it makes me want to use it more.

    * it takes away all the worries about format and design. I can spend HOURS agonizing over a margin, or a font size, or whathaveyou. It’s important to me that everything I produce is elegant, effective and professional. With the templates, that is all taken care of for me. And if I want to change something in the template to suit my style better, I can do that! In fact, I already did.

    * the ebook sticky formula could not be better written to get you off your tush. I wrote about 60% of my ebook in two days. Crazy productivity, inspired by the clear directions and ideas Kelly offers. It’s like having your own personal writing coach. Her steps are clear and easy to follow…and they work!

    *the launch guide should be its own product, it’s so freaking helpful. I am currently in the middle of my first launch and absolutely delighted that I have Kelly’s structure and suggestions to guide me through the process. I’m actually having fun!

    I feel tremendously lucky to have entered the ebook world with ebook evolution in hand. I can’t even imagine the challenges of doing this all on my own — and I never will.

    Thank you, Pamela and Kelly. You’ve created a kick-ass product, and I think everyone should have one.

  11. It looks great. I’m planning a home-study version of a course I’ve been running with a colleague. I’ve created e-books before and used Open Office (mostly because their export to PDF function is fabulous) but design is not my thing at all and that’s the bit that’s scaring me. I like the idea of templates but worry that they’ll appear to cookie cutter.

    The e-book would take as it’s outline the outline of the tele-class and include worksheets based on the homework we provided to people in the class. I think we’d need more directive content as well as ideas for contributing to conversations in the companion online forum.

  12. The eBook Evolution looks like a foolproof method, easy to follow, quick to get results. Perfect for all newbies like me in with a certain lack of computer skills.

  13. eBook Evolution is the equivalent of “e-Books for Dummies.” E-books are a powerful way to build a platform, and eBook Evolution would make that task less daunting. Whenever undertaking a new way of presenting your idea, there’s a big learning curve. I like the idea of having e-Book Evolution prevent the thoughts of, “Since it was my first e-Book I didn’t know that I should have. . .”

    As a non-fiction writer and speaker, I’ve worked hard to build a platfrom. Writing an e-book is one of my next steps in that process. I’d love to win an eBook Evolution to help me reach that goal in a professional way.

     

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