What we’ve done is perform a “deep dive” into 43 of the greatest moments in advertising. This was presented by GKIC founder Dan Kennedy at our recent $1,995 per head GKIC SuperConference.
As you probably know, Dan has 40+ years of marketing
experience and has been “behind the scenes” of the biggest launches in history. In fact, one company paid him $2 million dollars a couple years back to “pick his brain” and create a campaign for them.
He went through 43 examples of great advertising that were steps above the “feature-benefit” school of advertising—you know, where you talk about your product, list the top 5 features, and then translate those features into benefits badly.
Best part: he not only showed the ads, but he went into what’s unique about that particular “school of advertising” so that the attendees can use these secrets
to take their OWN marketing to the next level.
By the time the seminar was over, every attendee walked away with a “cheat sheet” of killer ideas they could use to create their own killer promotions—ideas that they could simply swipe from the greats instead of banging their heads against the wall wondering what to write next.
This is stuff you can easily borrow for your next promotion —
and it will make you a much more compelling and interesting advertiser. That means you’ll boost your chances of hitting a home run every time you go up to bat and create a marketing piece for your business.
Well, the good news is that we decided to take that probative presentation by Dan, and turn it into a “must-have” resource you’ll refer to again and again every time you sit down and create marketing materials for