Converted: The Virtual Summit for Service Professionals
Leadpages recently hosted 9 master coaches and marketers in a virtual summit event entitled Converted: Clients from Scratch. Aimed at helping coaches, consultants, and service providers explore how to sell professional services online and book clients, the day-long conference covered everything from the foundations of a personal brand to sales techniques for premium programs.
In case you’ve been outside the Leadpages loop for the past several weeks and missed out on the live event, we’ve pulled together some of the un-miss-able highlights.
The Highlights from Converted
- Choosing a Niche (Greg Faxon)
- Uncovering Your Personal Brand (Nancy Marmolejo)
- How to Become a Celebrity CEO (Ramon Ray)
- The Power of Emotion (Talia Wolf)
- Lead Magnets that Convert Prospects Into Clients (Bryan Harris)
- Facebook + DFY Content = New Client Frenzy (Nicole Dean)
- Get Long-Term Clients and Steady Predictable Income (Joanna Sapir)
- Enroll Higher Paying Clients (Extus Justin)
- Convert on Site (Bob Sparkins)
Uncover your niche over time
There are obvious benefits to choosing a niche and focusing on a narrow specialty or segment of the market. But that doesn’t mean you have to know exactly what to focus on during the first few years of your coaching or consulting business.
The most successful service providers allow their market focus to develop over time. Find something that resonates with a specific audience and build upon that. Clarify the components of (1) who you serve, (2) what you help with, and (3) how you do it. And most importantly: test, don’t guess. Treat choosing your niche like a series of experiments rather than a puzzle to solve in your own head.
You determine the perfect balance of how personal to be with your branding
Find your ideal brand balance by sticking to a few basic guidelines: 1) always lead with professionalism first, 2) warm up your brand with personal touchpoints, and 3) determine how much of ‘you’ you’re comfortable infusing into your marketing.
Creating a powerful, memorable personal brand begins with a healthy dose of self-awareness. Only then can you uncover your core values, strengths, unique experience, and vital skills that need to be represented in your branding.
Effective digital marketing doesn’t require that you do ‘all the things’
When it comes to getting online and growing your business with limited time and resources, where you focus your attention and what you invest in is critical. Rather than trying to be on every platform, narrow your focus to where you’re most effective.
Identify where a potential weak spot could be in your digital marketing skillset and set an intention to strengthen it weekly, with consistent, focused action. Then, when you’ve grown your confidence and capabilities, move onto the next gap in your knowledge and find ways to fill in the voids.
Word-of-mouth marketing will only get you so far in your business.
Having a website that attracts the right audience and pre-qualifies them to work with you is a must.
Skip the bells, whistles, and complications for your website, and keep it focused on converting visitors into leads and clients. Use a “take action, revise later” approach to your website content, beginning with better images, a handful of pages (home, about, get started, thank you), and opt-in opportunities to claim your free lead magnet.
Take the ideas presented from the rest of the Converted sessions and implement them into your website. Showcase your primary niche throughout your site (Session 1), using emotional triggers as the foundation for your copy and images (Session 4). Use pictures of you on your website that show off your personality and expertise (Session 2 and 3).