Blogging for business

Learn how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers.

LESSONS

• 01

  The compound effect of content marketing

  • The primary goal of blogging for business2:20
  • Three main customer acquisition channels4:16
  • The main reason why most blogs fail6:47

• 02

  Two major strategies of growing a blog

  • The anatomy of the “Spike of hope”4:41
  • Two major strategies of growing a blog5:09
  • Busting the “publish more often” myth3:37
  • How to convert visitors into subscribers2:36

• 03

  How to analyse the traffic potential and ranking difficulty of a keyword

  • How to test your article ideas for “search demand”4:06
  • How to determine the full traffic potential of a keyword5:49
  • How to find the best keyword to target3:51
  • How to determine your chances to rank in Google6:36
  • How to use Keyword Difficulty metric in Ahrefs5:23

• 04

  How to find great content ideas with high business value

  • How to discover great content ideas by studying your niche5:12
  • How to generate keyword ideas using keyword research tools4:46
  • How to find keywords that your competitors are ranking for2:58
  • How to find low-hanging content ideas from all over the web4:18
  • How to prioritise your list of content ideas5:00

• 05

  How to optimize your article for a target keyword and generate maximum search traffic with it

  • What is “searcher intent” and how to match it5:59
  • How to optimise your article for a given keyword4:46
  • How to squeeze maximum search traffic out of your article2:58
  • How to perform an SEO audit of your published content4:18

• 06

  How to create great content that promotes itself

  • Why your content has to be great4:50
  • How to create content that people will care to read and share with others7:15
  • How to create unique content that will stand out3:45

• 07

  How to create link-worthy content (and stop worrying about link building)

  • Do you always need backlinks to rank?7:13
  • How to create content that attracts backlinks5:26
  • The rarely mentioned “secret” to acquiring backlinks3:56

• 08

  How to promote your content & make it rank high in Google

  • Four common mistakes of content promotion12:25
  • The best content promotion strategies reviewed6:31
  • How to compete with the “big guys” in Google search results3:04

• 09

  How to build backlinks to your blog content

  • The best link building strategies for blogs6:15
  • How to get backlink ideas from your competitors8:05
  • How to build links via guest blogging8:23
  • Simple guest blogging “hacks” for better results in less time4:28

• 10

  How to build links & promote content via blogger outreach

  • How to use “Outreach” for content promotion7:13
  • How to find thousands of high-quality outreach prospects9:59
  • How to write ridiculously effective outreach emails6:55

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