2 years ago I launched a
high ticket program…
Now I just needed more people to enroll!
I was told by all of my peers and mentors: “You need to do sales calls to sell a program at this level. That’s just how it works.”
There was only one problem…I was freaking miserable every single time I had a sales call.
Leading up to scheduled sales calls, I’d daydream about cancelling from my anxiety around them.
I dreaded the thought of wasting an entire hour (or more) on a call that I was just hoping would end positively.
My confidence had taken a huge hit. Every “no” felt like a stab in the heart. I took it so personally. As an introvert, I was just exhausted and burnt out every day from the sales calls.
It was becoming a real problem and to make things “worse” we had applications piling up and coming in faster than we could possibly do hour-long sales calls. We had a backlog of almost 80 applicants in our queue. We were backed up with weeks and weeks of calls even if I did them all day, every day.
Having “too many” applications would be an amazing problem to have, if only I could actually enroll these clients without doing it one by one!
That’s when my breakdown became my breakthrough.
I was so frustrated and tired, so I did what I always do when it feels like I’m about to break:
I thought, “There must be a better way. I will not do another sales call ever. I’m going to figure out a better way.”
And I did. I figured it out. After all, I had successfully automated the sales of my online courses…why couldn’t I do it for my high ticket program too?
Out of my place of frustration, I came up with a completely NEW way to sell a high ticket coaching program that I had never seen done before (and to this day, have not seen anyone else using a strategy like this).
It completely turns the entire “high ticket” industry on its head.
2 weeks later after my a-ha moment, we bulk enrolled 30 clients into our $10k+ program all within a 3-day period.
Zero sales calls, no live events, and no fancy tech. The whole process took about a week to prep and 3 days to execute.
Then we put it on evergreen just as an experiment, and were honestly shocked at how well it worked.
Now, I am able to enroll 10-30 clients per month, with a conversion rate higher than most sales people doing calls, with an automated, evergreen high ticket funnel that completely eliminates the need for long, exhausting phone sales.
For the first time, I’m sharing my game-changing strategies for running and selling high ticket group coaching programs without sales calls, and without spending all your time in delivery.
Imagine what it will feel like when you are…
- Creating a hybrid-style group coaching program that serves your best clients at the highest level…
- Adding a new revenue stream where one client is worth 10-20 normal course sales…and is just as easy of a no-brainer to sell.
- Doubling your course business without needing twice as many leads by adding a high-touch, high ticket group coaching offer that builds on the courses you’ve already created.
- Seeing your clients actually show up and get the results they desire, because your program is designed to create the environment for them to thrive in and they are massively committed.
- Enrolling up to 5, 10, even 20 clients a month (at a $5k-$15k price point each) using the power of systems and automation, without ever wasting an hour on a 1:1 sales call.
- Eliminating “bad-fit” clients easily and quickly with a superior process that allows you to only enroll the best clients without ever having to talk to them on the phone.
- Finally feeling like your work is creating the deepest impact for your best clients, and having real connection to the results you help co-create with your clients.
I’ve held these secrets close over the last 2.5 years about how I have been able to:
- Sell a high ticket, high-end coaching program for $10k+ without sales calls using the power of systems and automated funnels. This is unheard of in this industry, and you probably didn’t realize it was possible!
- Design a high ticket “hybrid” program that combines my course and group coaching elements to create a no-brainer offer that gets amazing results for clients.
- Hire a dream coaching team to deliver the high-touch elements of the program and delight my clients, so that I am not the bottleneck in the scaling of my high-end offer (My program can have hundreds of clients in it at a time without diminishing the experience of each client).
Here’s what we’ll do together in the High Ticket Hybrid Program:
- Design your own High Ticket Hybrid group coaching program to be totally scalable from Day One (so it doesn’t take up a bunch of time) that serves your best clients at the highest level.
- Determine the messaging, positioning, price point, timeframe and core outcomes of your high ticket offer that makes it an irresistible no-brainer even at a super premium price.
- Design the elements of your unique program – how many calls should you include? What milestones could you incorporate? What content should be included?
- Create a program where the delivery does NOT take up all of your time, even though it delivers a high-end experience to your clients and gets them incredible results.
- Hire a team of coaches to delight your clients and deliver your program, so that you are not the bottleneck in the growth of your own program.
- Install all of our operations related to managing a high ticket program into your business. This is huge – we will be actually giving you ALL of our internal SOPs (Standard Operating Procedures) and templates related to how we run the program including Airtable Base templates (our client management system that is life-changing and magical), our internal documentation and processes for everything related to running a high ticket group coaching program (it’s like a done-for-you coaching manual).
- Create your evergreen sales system for enrolling high ticket clients WITHOUT EVER DOING A SALES CALL (because yuck, those suck) while still making sure only the best perfect-fit clients get into your program.
PHASE ONE DESIGN:
Design a hybrid group coaching program that is a no-brainer offer even at a premium price point (you’ll be charging $5k-$15k for your offer) including your pricing, what to include in your program (and not to include!), the positioning and the messaging. We will help you structure an offer that is low-maintenance for you, while delivering an amazing experience and results to clients.
Even if you already have an existing high ticket coaching program, many clients make some impactful tweaks to their program (pricing, timeframe, or delivery) that will make it infinitely easier to sell and deliver. We’ll make sure your program is as streamlined and irresistible as possible.
*Includes templates for outlining your scalable coaching program, pricing, and more
PHASE TWO DELIVERY:
Deliver your program in a way that doesn’t take up all your time. Just because you’re offering a high ticket, high-touch group coaching experience doesn’t mean you should be spending a ton of time delivering it! You can get results for your clients without spending all day in delivery (I currently spend about 4 hours per week on my high ticket program). You’ll create your client management system with our templates, learn how to deliver great group calls and how to run an effective client group – as well as all the little details we do in our program to delight our clients and create raving fans for life.
We’ll make sure your program delivery is streamlined, evergreened, and as automated and organized as possible. You’ll even get the tools for hiring a coaching team to run your program so you are not the bottleneck in scaling.
*Includes templates and SOPs for our entire client management system, running group calls and onboarding clients, and hiring coaches.
PHASE THREE : SALES FANNEL & AUTOMATION
Build the simple system to sell your program at scale…without any 1:1 sales calls, live events, or crazy tech! This is the real magic. I have developed a process that allows us to enroll clients into our program with ease, through an automated funnel system. No more wasting hours on “sales calls” with bad-fit clients. We replace your time & energy with powerful assets that do all the heavy lifting.
We take the variables and guesswork out of it. Our system has been perfected over the last 2.5 years so we are able to enroll clients with an empowering enrollment experience that is better for them, and for you, and ultimately so much more profitable than any sales team (why sell on a 1:1 basis when you can sell at scale?)
*Includes templates and SOPs for your application process, the entire funnel end-to-end, marketing, enrolling clients, and more.