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Course Curriculum

The Power of Copy & Persuasion
PreviewNot Your Average Introduction – Start Here
StartPrintable PDF Download of Book
Preview???? Enjoying the book? Help me out by leaving a review! (even if it’s critical)
METHODS
PreviewWhy Methods First? – Practice before you preach…
PreviewThe Imitation Game Part 1 – Learn How to Quickly Craft Engaging Copy by Harnessing the Structure of Trending Content
StartThe Imitation Game Part 2 – Advertising: How to Find & Break Down High Converting, Fresh Ad Copy So You Can Distill What Makes it Work Into Your Own Ads
StartAmazon R&D – Leverage the Power of The Powerful Yet “Overlooked” Part of Best Seller Books In Your Niche
StartCognitive Manipulation | Biases – Controversial Yet Impossible to Ignore: How To Ethically Harness The Built In Bias’ of Your Reader to Increase Sales
StartCognitive Manipulation | Pain from an old wound.
StartCognitive Manipulation [Resource] List of Biases & Implications
StartCraft Your Key Points With Community Arbitrage
MADNESS
Preview[Framework #1] The ‘A’s of Influence” – The Foundation of Successful Sales, Marketing & Copywriting is Understanding the Craft of Persuasion
Start— The A’s of Influence: “Fan Their Flames”
Start— The A’s of Influence: “Forgive Their Faults”
Start— The A’s of Influence: “Defeat Their Demons”
Start— The A’s of Influence: “Attack Their Enemies”
Start[Framework #2] “Contrarian Copy Structure” High Converting Long Form Copywriting Outline – Powerful Strategy for creating VSL’s, Webinars, Emails, & Advertisements
Preview[Framework #3] An Unlikely Hero – Harness Your Audiences Journey to Create Novel Marketing Material
Start— The Hero’s Journey Pt. 1 – From The Ordinary World to Meeting The Mentor
Start— The Hero’s Journey Pt. 2 – From Crossing the Threshold to Approaching The Dragons Den [coming soon!]
Start— The Hero’s Journey Pt. 3 – From The Ordeal to The Return [coming soon!]
Start[Framework #4] Teach, Transform, Transact – Teach a Man to Fish & You Can Sell Him Fishing Gear
MASTERY – Coming 2020
StartMastery Overview
StartCase Study #1 – Why Product Quality Should Always Come First
StartCase Study #2 – The Power of Webinars
StartCase Study #3 – Content Marketing in The Age of Distraction
An Epilogue
PreviewIntroduction: How do You Get to The Moon?
PreviewThere’s A Way To Do It Better. find it.
StartPART ONE: STRENGTH & STRATEGY – What a dung beetles testicles can teach you about building a successful online business.
StartPART TWO: INSIGHT IS POWER – The Opportunity & The Catch
StartPART THREE: THE WHO – Are you a producer or consumer?
StartPARTS 4 & 5 – The Value Ascension Strategy
Unannounced Bonuses Part 1 – Various Copywriting & Marketing Guides
Start[Video] Marie Forleo Copy Cure Sales Page Copy Breakdown (77:09)
Preview[Video] Copy Review – How to Revise Your Copy (15:43)
Start[Templates] Example Teaching Email Sequence
StartCopy Quick Tips – A collection of useful yet quick tips around the topics of copywriting & marketing
Start[Software] Funnel Software Builder I Use – Special Bonus & Discount
Start[Video] What is Equity Consulting & Why Should Consulting Businesses Implement This Pricing Strategy
StartQuick Reference // Words That Convert [Resistance, Influence, Power, & Subconscious Phrases]
StartFree [Oldschool] Copywriting Reference Books
StartCopywriting Quick Tips – Updated Regularly
Preview???? TOOL: Free Subject Line Generator by ActiveCampaign
Unannounced Bonuses Part 2 – Copy Niche Guide & More
PreviewHeadline Niche Guides Overview
StartTried & True Copy Formulas + Word That Convert Reference
Start”Health / Fitness” Niche Headlines
StartFill In The Blank Headline Worksheet ????
Unannounced Bonuses Part 3 – Step by Step – Introduction to Email Marketing Series (videos)
StartVideo 1 – Why email marketing is so valuable (14:43)
StartVideo 2 – The Key Steps – Before Writing (17:30)
StartVideo 3 – Coming Up With Your Hook (13:26)
StartVideo 4 – Compiling Features & Benefits (10:38)
StartVideo 5- Creating Compelling Calls to Action (5:27)
StartVideo 6 – Putting The Pieces Together (15:32)
StartVideo 7 – Tech Tools of The Trade (7:53)
StartVideo 8 – Revising Affiliate Emails Part 1 (9:48)
StartVideo 9 – Revising Affiliate Emails Part 2 (19:15)
REFERENCES: Copywriting “Swipe” Examples & Inspiration
StartSwipefile.com – Collection of Copywriting Examples #1
StartSwiped.co – Collection of Copywriting Examples #2
StartTheDrum.com – Advertising Agency Work Examples & Studies
StartAdsoftheworld.com – Great for Conceptual Inspiration
StartCampaignlive.co.uk – Inside look at creative agency work
StartAdvertSuite – Ad Hunting Software
StartDictionary of Obscure Words – Inspiration for Curiosity Driven Headlines
PreviewThesaurus – Visual Thesaurus to Use When Looking For Unique Relationships Between Words
PreviewLapa Ninja – Landing Page & Copy Swipe Collection
StartEmail Swipe Examples – “Really Good Emails” 5000+
StartEmail Swipe Examples – “Swipe Folder”
StartCopy Swipe Examples – “Marketing Examples”
Public Preview
PreviewCopy Method #4: Craft Your Key Points With Community Arbitrage (preview version)
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