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The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

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An award-winning performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.
There’s only one person in the way of you untapping your capabilities: You. There’s also one person who can move you out of the way so you can perform at your peak.

That person is already inside you. You just need to unlock them. This other part of you is your Heroic Self and you unlock it with an Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman is revealing how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.

When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field.

In this transformative guide, Herman teaches you how to create and control an Alter Ego like Bo–and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman’s classic trick–putting on a pair of glasses–he learned to trigger the specific traits he needed to achieve his goals.

The Alter Ego Effect
 is not about creating a false mask–it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.

Editorial Reviews

From the Inside Flap

What if the games you played as a child were the greatest gift to helping you achieve more today?
Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion or whatever captured their imagination. And yet, that natural creativity is slowly squeezed out of us because we think it’s childish or it’s ‘time to grow up.’ Now, Todd Herman–backed by scientific research and countless stories from the real world–will show you how to tap into the human imagination to unleash a new version of yourself, ready-made to kick-ass.
Herman has been coaching champions in every field for over twenty years, and he’s helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World. While anyone attempting ambitious things faces adversity, resistance and challenges, Herman, asks a
new question: “Who or what needs to show up to make success inevitable?”
In The Alter Ego Effect, Herman shows you how to activate the Heroic Self already nested inside of each of us, through countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives and historical figures. He reveals that you may not be using those traits in the moments when you need them the most. From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home,  Todd Herman’s clients have discovered there is no end to the parts of their lives they could improve by using Alter-Egos.

Review

“I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win. This book is a gift!” (Frank Shamrock, UFC champion, entrepreneur, and philanthropist)

“My first thought: This book is going to change minds and change lives. My second thought: How can I get this book into all of my clients’ hands?!” (JJ Virgin)

“This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone who has coached top performers!” (Brian Smith)

“In The Alter Ego Effect, Herman takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game—get this book!” (Emily Fletcher)

“Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life.” (Neil Patel) –This text refers to an alternate kindle_edition edition.

About the Author

Todd Herman is a toughness and performance coach to professional and Olympic athletes, as well as a leadership and performance advisor to billionaires and hundreds of entrepreneurs. He is also the creator of the 90 Day Year™, a business achievement program designed for business owners to master the art of execution. –This text refers to an alternate kindle_edition edition.

From the Back Cover

What if the games we played as children held the greatest gift to helping us achieve more today?

Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And yet, that natural creativity is slowly squeezed out of us because we’re told that it’s childish or it’s “time to grow up.” Now Todd Herman—backed by scientific research and countless stories from the real world—will show us how to tap into the human imagination to unleash new versions of ourselves, ready-made to kick ass.

Herman has been coaching champions in every field for over twenty years, and he’s helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World.

Anyone attempting ambitious things faces adversity, resistance, and challenges, but Herman confronts these obstacles with a question: Who or what needs to show up to make success inevitable?

In The Alter Ego Effect, Herman presents countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives, and historical figures to illustrate how to activate the Heroic Self already nested inside each of us. And he reveals that we may not be using those traits in the moments when we need them the most. From the creative entrepreneur who resisted their craft to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman’s clients have discovered there is no end to the parts of their lives they could improve by using Alter Egos.

–This text refers to an alternate kindle_edition edition.

Biography

Todd Herman is an author, speaker, and coach focused on mental toughness, leadership, and peak performance. He’s been featured on NFL Films, Fox Sports, PBS, Entrepreneur, and on the Today Show. His training programs have been delivered to over 2,000,000 people and have won numerous awards, including the ‘Global Leadership & Skill Development Program of the Year’—twice. Hundreds of thousands of achievers subscribe to his popular email newsletter at toddherman.me.

He’s a popular speaker at major events and his coaching and training systems are used by teams in the NFL, NBA, and NHL, as well as, major companies around the world. Through his 90 Day Year company, Todd’s system for entrepreneurial performance has been implemented by more than 250,000 small businesses since 2014. And his company was the recipient of the Inc. 500 fastest growing company award.

 

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