Content Marketing For Dummies
- Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business
- Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid
- Shows how to create content and get it published online in long or short form
- Offers plenty of tips, case studies, and worksheets to ensure success
Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
TABLE OF CONTENTS
Chapter 1: Defi ning the Content Marketing Opportunity.
Chapter 2: Creating a Content Marketing Strategy.
Chapter 3: Taking the First Steps to Executing Your Content Marketing Plan.
Part II: Marketing with Long-Form Content.
Chapter 4: Introducing the Tools of Written Long-Form Content Marketing.
Chapter 5: Using Video, Audio, Online Events, and E-Mail for Long-Form Content Marketing.
Chapter 6: Writing in Long Form for the Web.
Chapter 7: Taking Long-Form Web Content to the Next Level.
Part III: Marketing with Short-Form Content.
Chapter 8: Introducing the Tools of Short-Form Content Marketing.
Chapter 9: Using Twitter and Creative Ideas for Short-Form Content Marketing.
Chapter 10: Writing in Short Form for the Web.
Chapter 11: Discovering Ways to Improve Short-Form Content Marketing.
Part IV: Engaging in Online Conversations to Share Content.
Chapter 12: Defi ning Conversational Content Marketing.
Chapter 13: Introducing the Tools of Conversational Web Writing.
Chapter 14: Getting the Most out of Online Conversations.
Part V: Achieving Long-Term Success.
Chapter 15: Integrating Your Content Marketing Efforts.
Chapter 16: Analyzing Results and Fine-Tuning Your Strategy.
Chapter 17: Building a Content Marketing Team.
Part VI: The Part of Tens.
Chapter 18: Ten Free Tools to Get Started with Content Marketing.
Chapter 19: Ten Sites to Publish Your Content for Free.
Chapter 20: Ten Resources for Content Marketing Help.
Part VII: Appendixes.
Appendix A: Sample Content Marketing Quick Start Plans.
Appendix B: Glossary.