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[FREE COURSE] All You Need Is a Good Idea

All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages.

Editorial Reviews

From the Inside Flap

Praise for All You Need is a Good Idea!

I had the privilege of working with Jay Heyman for many years, and I can honestly say that he’s one of the brightest, most talented admen around. Anyone working in advertising should buy Jay’s fantastic new book. It’s chock-full of illuminating case histories and real-world advice on how to hone and unleash the creative voice from within. Written with clarity and wit, All You Need Is a Good Idea! is one great idea, indeed.
–O. Burtch Drake, President and CEO, American Association of Advertising Agencies (1994-2008)

What marketers need most these days is a good idea that actually works! Jay Heyman has written a guide to creating these ideas, and put it all down in a wonderfully clear and creative book that should be part of every successful marketer’s how-to library!
–Robert Passikoff, Ph.D., founder and President, Brand Keys, Inc.

A fun, easy-to-read how-to with practical advice for small businesses struggling to develop good marketing ideas. Heyman’s voice is conversational, inspirational, and wry at just the right times. His message is always encouraging–you can do it!–and his book will show you how.
–Regina Kahney, CEO, Marketorial.com, Web site Design & Marketing

Jay Heyman has written a great book that all entrepreneurs can benefit from. The experience Jay offers readers will guide them in creating the marketing ideas that will better position their company’s products and services against their competitors. I will be recommending this book to all my clients.
–Monte Rosenthal, Vice President, JPMorgan Chase Small Business Banking

Who needs a good idea? Anyone who plans to get ahead in business. Jay’s engaging style helps take the fear out of the creative process, and ensures that whatever you create is on target strategically. His style and ‘no big words’ philosophy makes for an easy read of some very essential marketing principles.
–Peter Friedfeld, Executive Vice President, ClearVision Optical

All You Need Is a Good Idea! is an excellent guide to both creating good ideas and how to use them to promote your business or service. I am making it required reading for all of my clients.
–Jim Fell, Principal, ENCOMPASS Strategy + Development

From the Back Cover

Praise for All You Need is a Good Idea!

“I had the privilege of working with Jay Heyman for many years, and I can honestly say that he’s one of the brightest, most talented admen around. Anyone working in advertising should buy Jay’s fantastic new book. It’s chock-full of illuminating case histories and real-world advice on how to hone and unleash the creative voice from within. Written with clarity and wit, All You Need Is a Good Idea! is one great idea, indeed.”
―O. Burtch Drake, President and CEO, American Association of Advertising Agencies (1994–2008)

“What marketers need most these days is a good idea that actually works! Jay Heyman has written a guide to creating these ideas, and put it all down in a wonderfully clear and creative book that should be part of every successful marketer’s how-to library!”
―Robert Passikoff, Ph.D., founder and President, Brand Keys, Inc.

“A fun, easy-to-read how-to with practical advice for small businesses struggling to develop good marketing ideas. Heyman’s voice is conversational, inspirational, and wry at just the right times. His message is always encouraging―you can do it!―and his book will show you how.”
―Regina Kahney, CEO, Marketorial.com, Web site Design & Marketing

“Jay Heyman has written a great book that all entrepreneurs can benefit from. The experience Jay offers readers will guide them in creating the marketing ideas that will better position their company’s products and services against their competitors. I will be recommending this book to all my clients.”
―Monte Rosenthal, Vice President, JPMorgan Chase Small Business Banking

“Who needs a good idea? Anyone who plans to get ahead in business. Jay’s engaging style helps take the fear out of the creative process, and ensures that whatever you create is on target strategically. His style and ‘no big words’ philosophy makes for an easy read of some very essential marketing principles.”
―Peter Friedfeld, Executive Vice President, ClearVision Optical

“All You Need Is a Good Idea! is an excellent guide to both creating good ideas and how to use them to promote your business or service. I am making it required reading for all of my clients.”
―Jim Fell, Principal, ENCOMPASS Strategy + Development

About the Author

Jay H. Heyman is cofounder, President, and Creative Director of Porte Advertising, an advertising agency in New York City. He is a past recipient of Clio and ANDY Awards, and his commercials are in The Paley Center for Media (formerly the Museum of Television and Radio) in New York. For more information, please visit www.allyouneedisagoodidea.typepad.com.

Biography

The husband of one, and the father of two, I live in Manhattan, in the formerly fashionable Upper East Side.

During my advertising career, I have written ads for Skippy Peanut Butter, Trix, Total and Cocoa Puffs cereals, The Curacao Tourist Board, Anacin, Fruit Stripe Gum, Hardee’s, Old Spice Deodorant, and Dallas BBQ restaurants, among many others.

“Everything Good About 2020”
This book is filled with nothing but blank pages. Because we all know that there was absolutely nothing good about 2020. Rien Zero. Zilch. Zippo.
Which makes this book the perfect gag gift, for a birthday, a holiday or no reason at all. It provides a little humor to reduce the stress and strain we are all feeling.
Plus, for those so inclined, you can fill the pages with notes, sketches, drawings, recipes, doodles, journals, diary, schedules, memoirs…

 

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