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[GET FREE]: Ben Settle – Infotainment Jackpot

Here are a few examples of these extra ways inside:

  • How to use the diabolical “social sin” of cultural appropriation to capture even the most stubbornly low attention spans! (I should warn you though — doing this will likely rattle a few tightly-wound do-gooders looking for something to shriek about. But, I have found the extra sales that can result make it more than worth it, especially since I also show you in the book how to profit from complaints, anyway.) Page 76
  • How to (tastefully & in a G-rated way) use the infamous “hung like a horse” story-telling method to get readership, engagement, and attention even from people who ordinarily would ignore your marketing! (Believe it or not, one of the most respected marketing minds who ever lived used this to sell a $26,000 offer. And don’t worry — it only sounds “naughty.” In practice it’s quite low key. Details on page 251.)
  • How the best standup comedians — like Bill Burr, for example — “tap” into their audience’s brain chemistry to get them literally addicted to hearing their jokes… and how to use this phenomenon to make more sales in your business to make more sales. Page 183
  • The “cocaine in your prostate” secret for jolting people out of being bored and complacent, and carefully and eagerly reading your offers. Page 283
  • A swipe file of words that can almost instantly — with but a few key strokes — make your marketing more entertaining, fun to read, and, yes, profitable. Page 138
  • How to have a personal brand so strong people are almost irrationally drawn and loyal to. (This secret has been used by everyone from hated institutions like big pharma, big government, big media, and big oil… to politicians like Ronald Reagan, Bill & Hillary Clinton, Obama, and Donald Trump… to iconoclasts like Jesus Christ, and more.) Page 126
  • A near-perfect business model for coaches that lets you potentially up-sell hundreds, and even thousands, of dollars worth of your services — 100% naturally, and without pressure or hard selling. Page 112
  • The “nuclear option” topic — used by one of the top public speakers on the planet — that is virtually impossible to ignore when you use it in your marketing and advertising! (If you’re ever worried about getting someone’s attention — in an email, on social media, during a speech, or in any of your other marketing and selling efforts… simply talk about this and watch what happens.) Pages 74-75
  • 2 real-life examples of how to use infotainment to “flip” hate mail and slander against your business into potentially thousands — even tens of thousands — of dollars in extra sales. Pages 287-294
  • The single best way ever invented for getting the maximum number of donations at a charity dinner. (Nothing to do with infotainment, but it was used by one of the greatest masters of direct marketing who ever lived, and may come in handy for you someday. See Page 121.)
  • A secret kind of sentence you can put at the beginning of nearly any text content or advertising you create that can drive your message deeper into your reader’s psychology, as well as make the experience of doing business with you more fun. Pages 225-228
  • A shortcut way of creating credibility and charisma that’s so powerful people might believe you even if you’re full of crap! (This is NOT a license to be a fraud — but, this is how many a fraud gets away with their evil deeds. Use it for your legitimate business and it can potentially transform your sales almost overnight. Page 125.)
  • A special kind of joke you can make in your advertising that (1) can light up the human neurology like a pinball machine and (2) can help make sales even to people who ordinarily would not want to buy your offers. Page 75
  • How one of the NRA’s #1 concealed carry instructors uses infotainment to keep his students glued to their seats for 6+ hours straight (not even wanting to go to the bathroom!) while up-selling, cross-selling, and down-selling to the point where nearly everyone in the room ends up buying a book, target shooting lessons, or some other offer before leaving.


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