Zero to $6K
Write Converting Copy, Get High-Paying Clients &
Kickstart Your Dream Writer’s Life in 8 Weeks
After six rounds… 50+ weeks of in-session coaching… and over 200 hours…
Coaching 36 students, many in a similar position to yourself.
We’ve now refined this proven system SIX TIMES.
(Sorry Grey Goose, you ain’t got nothing on us : )
Remember, in Round 1 — we took one writer from his parent’s basement…
To a royalty-padded seat in the #1 financial direct response agency in the world.
And that was round one!
You’ve seen what’s gone down since then…
So it’s probably no surprise to hear me say:
This is bar-none the #1 online program for freelance copywriters looking to break into the direct response world.
The first video program to show you over-the-shoulder… week-by-week…
How to master the 2 key pillars of
successful freelance copywriting
Without both, you are dead in the water.
Pillar 1: The art of writing copy
Pillar 2: The science of freelance business
Lucky for you, we cover both pillars in extensive detail.
The beauty of Zero to $6K — it teaches you both at the same time.
And listen, we know there’s other course out there, so here’s something else to consider:
The game changes fast. What worked 5 years ago… even 2 years ago… does NOT necessarily work today.
As compliance on Facebook and other ad networks tightens…
And as competition for attention increases…
The game evolves, and the copy adjusts.
This is what’s working NOW, at the highest levels of the game.
This is the most advanced, accelerated program for
the modern world of direct response
From two writers who are in the trenches: writing long-form copy every damn day for the top clients in the business.
Which means we’ll show you what’s actually working for US…
…and for our students — the next generation of up-and-coming control crushers.
* It makes no difference if you’ve only noodled around in Google Docs writing fake samples…
* If you’ve just read your second direct response book and you’d like to apply what you learned…
* Or if you’ve worked with a few clients, but don’t know how to land retainers & raise your rates.
Perhaps, you’re just frozen in a state of sheer overwhelm, and you don’t know where to start.
That’s fine too, because this proven blueprint just plain works at every level…
(Even all the way up to us coaches – it’s something I’ll use until the day I die. Austin too.)
Whether you’ve dabbled a few years ago and got busy or quit copy… or if you’re chomping at the bit to land your first client…
Zero to $6K will work for you.
And if you’re wondering what kind of results you can expect, consider this….
You already met students who added hundreds, even thousands of dollars to their bank account within a week or two of following this system…
That’s just the start.
Because by the end of the first week…
You’ll feel butterflies in your stomach. Not stemming from fear, but from a profound sense of “yes I can”…
Knowing you’re walking a path tread by others before you…
Many students write to us saying it feels like they’ve been struck by lightning.
Woken up and straightened out — now they can simply tackle the task at hand…
And do the thing that moves them to the next step, and then next.
Until these micro-steps… each easy on their own…
COMPOUNDS into something real & powerful.
You’ll literally be building assets you can use to make money now… and for a lifetime.
Like tiny twigs being gathered, then tossed on a small flame…
The steps laid out in this blueprint will start small, then grow into tangible freelance skills to get you up and running within weeks.
Let me tell you something:
It feels insanely good to captain your own ship. To finally call the shots….
Does this sound like your tribe?
I can’t answer that for you.
What I can do, is show you the simple 8-week system we’ve put together for you.
It’s super easy to follow: just one video lesson each week.
(About 20 to 40 minutes each.)
While every other writer scours Amazon for the next “silver bullet” copywriting book…
… you’ll be one of the smart few on a bullet-train to real freelance success.
So let’s break down exactly what you
(Plus the special bundle of free gifts & word-for-
word templates for early-bird members)
The moment you log in, you’ll see a powerful 9-page PDF we’ve NEVER release before.
(Not even to our one-on-one students)
That’s over 2,000 words of fill-in-the-blank templates you can start using to attract, filter and close paid clients.
This is broken out into 4 “Phases”, as follows:
1. Completely Cold Client Template
2. Semi-Cold Client Template
3. How to Get a Client on the Phone
4. 27-Step Phone Sales Script to Close a Client on the Spot
And that’s just the tip of the iceberg, because this curriculum is loaded with over 5 hours of actionable, step-by-step video guidance.
(If that sounds like a lot – don’t fret – it’s only ~5 minutes per day.)
So let’s get right into the MEAT of the program, and see what’s inside…
WEEK #1: Trust the Process (It Works) [24:36]
[+] The 1 thing that sets apart our most successful students
[+] How to triple your rates overnight with ZERO stress
[+] Why “thinking small” is better than big goals (& why momentum is your ultimate friend)
[+] The ONLY benchmark you should be measuring yourself with (hint: it’s not money)
[+] Try on these free “new clothes” to INSTANTLY skyrocket your self-belief (Gary Bencivenga did this)
[+] Ning’s “Go Gangster” secret to harnessing your inner fire… and why timing is everything
WEEK #2: How to Land High Paying Clients Even
if You Have ZERO Experience [42:05]
[+] How Ning’s girlfriend — who had no experience — blew past the objections most high-paying clients have with new copywriters
[+] Why branding matters
[+] Forget the laws of “normal” jobs — they do NOT govern the laws of freelancing
[+] CAUTION: perfectionism can kill you in this game… here’s why “good enough” is better than perfect (plus how to know where the line is)
[+] Nike was right, JUST DO THE THING (like this) & watch your career take off
[+] The 3 immutable phases of client interaction (and why offering prospects “snacks” is the BEST way to take the next step)
[+] Charge this amount per email — down to the dollar — based on your skill level
[+] Afraid of taking on projects you can’t DELIVER? We explain why it’s not as scary or risky as you think
[+] How my crazy fire walk with the legend David Deutsche PROVES you can turn a shit sandwich into gold
WEEK #3: Over the Shoulder – Ning Writes an Email
from Scratch PLUS How to Outline a Sales Letter [56:47]
[+] WATCH: we transform a student’s random email idea into client-ready copy in 7 minutes
[+] What you absolutely CANNOT FORGET in your first line of email copy (non-negotiable)
[+] Non-intuitive tip to maximizing email conversions with 1 type of photo
[+] “How HARD should I sell in my email?” <<< answered
[+] 7 ways to pull great email ideas from any sales page… and pitch them to a cold client
[+] The #1 question to ask before writing a single word of copy
[+] Where to find your audience’s deepest secrets to push their hot-buttons and make them buy (not Facebook or Amazon reviews)
[+] How long to spend on research
[+] LOOK PAGE-BY PAGE INSIDE THIS DOC: research document of a winning health supplement control… the exact questions Ning asked… where he found the answers… how to do this with any project
[+] The 2-pronged mechanism approach to TRULY differentiate your product from everything else out there
[+] Why “just sitting down to write copy” is a ROOKIE MOVE (do this instead)
WEEK #4: How to Create & Foster Meaningful (& Profitable)
Relationships in the Industry [28:19]
[+] The inevitable “dip” you’ll roll up to in ANY phase of your freelancing & how to cruise through it intact
[+] The “hockey stick” success myth
[+] EASIEST way to differentiate yourself from other copywriters — this requires no skill
[+] Why learning to surf is just like copy (& just as fun when you master it)
[+] #1 mental mistake copywriters make & what NEVER to tie your self worth to
[+] The “Squeaky wheel” technique: a simple follow-up reframe Austin used to land several clients who seemed ‘dead’
[+] How books, podcasts & blogs have “mileage” you can use to squeeze more money out of everything you learn (3 specific tips for how to do this)
[+] The likeability dilemma: authentic way to build rapport… get clients who like you… and earn more working with people YOU actually like
[+] Do you forget what you learned in that last podcast? So did we: until we started using this virtuous cycle trick
WEEK #5: Funnel Architecture & the Key Pillar of
Direct Response-Driven Businesses [45:34]
[+] UNDER THE HOOD OF A $20 MIL BIZ: see real conversion numbers, click thru rates, ad spend economics of a profitable publishing business — 95% of copywriters don’t understand this
[+] CPAs… true CPAs… AOV… ROAS… and other direct response acronyms: explained
[+] Starbucks REAL success secret… why their coffee doesn’t matter… and why to laser-focus your resources on building the same asset
[+] What “customer acquisition” really means & why it makes or breaks a business
[+] The #1 motivation behind everyone in the direct response game (besides money)
[+] Little-known ways to help your client (or yourself) with optimization
[+] Why NEVER to give an ounce of energy to a “MF” result when you test copy
[+] 7-Phase funnel breakdown of an 8-figure financial publishing company
[+] Which upsell is the most important and why to focus 80% of your energy there
WEEK #6: Grease the Slope: Sentence Structure,
Grammar & Clarity — Simplified [29:09]
[+] The reason Austin loves dog-shit first drafts (seriously, here’s why to be “proud of poo”)
[+] WHEN the real magic actually happens in your copy
[+] 3 key “focus zones” when you edit & the 3 most powerful verb tenses
[+] Active vs. passive voice: simplified
[+] The 1 scenario when you should use passive voice and how to use it right
[+] Why “digestibility” is paramount to conversions
WEEK #7: Cut Your Writing Time in HALF with
These Research & Outline Hacks [43:11]
[+] A mushroom trip “a-ha” moment Ning had that melts away writing blocks
[+] Down to the bullet how Austin structured a $1.7 Million promotion for Agora Financial
[+] Why “A.V.” is a better way to structure sales letters than “order of objections”
[+] Copywriting is as much about VISUALS as WORDS — and we don’t just mean photo / video
[+] The Dig Agency’s #1 Outlining Secret to Writing a Sales Letter with Maximum Profit Power
[+] The reason I’ve not been focusing on technical copy lately & the 1 thing I AM that’s doubled my skill
[+] When to write freely without a destination in mind
[+] Why, how & when to “Conceal your hand” and suck readers deeper into your copy
[+] Line-by-line lead breakdown of a multi-million dollar control we wrote
[+] Curveball Copy: the rarely understood skill of being unexpected in your copy to boost readership and conversions
WEEK #8: Blazing Ahead: Forming High-Value
Relationships by Getting Better [29:32]
[+] How to get into America’s top internet marketing conference — FREE! All the highest-paying clients show up.
[+] The simplest way to keep improving with the Swiss Army tool you just developed
[+] How to identify high value people & genuinely connect with them
[+] Exactly how Austin went from unknown copywriter >> to $110/hr. on Upwork >> to a key introduction from Kevin Rogers
[+] When you pass this “rollercoaster threshold” — people can’t wait to coach you… mentor you… and hire you instantly.
[+] The question to “ask the world” (tells you if you’re ready to step up to the big leagues)
[+] FEAR of sharing your work slows down your progress (easy fix shuts up that voice)
Inside every week, you’ll get: