The Badass B2B Growth Guide
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Stories of Awesome
“Within a month my team and I exceeded our monthly quota by 120%”
<strong “=””>See the cold cold email
that prompted the response below.
Play EV:8.
Your Instructor
Josh Braun
I teach people how to sell without selling their soul. It’s as simple as that.
Course Curriculum
The Foundation
- Start
Play F1: Know Your Market - Start
Play F2: Having a Growth vs. Fixed Mindset - Start
Play F3: Don’t Be a Debbie Downer - Start
Play F4: How to Elegantly Explain What You Do - Start
Play F5: Ditch the Pitch - Start
Play F6: Starting Conversations with Strangers - Start
Play F7: Don’t Exceed Your Prospect’s Speed Limit - Start
Play F8: Solutions Disguised as Problems - Start
Play F9: How to Explain What You Do in a Cold Email in One Sentence - Start
Play F10: How to Start Conversations with People Who Aren’t Buying - Start
Play F11: Deposits & Withdrawals - Start
Play F12: Why Prospects Are Guarded Around Salespeople (And What to do About it)
Know Your Prospect’s Jobs-to-be-Done
- Start
Play PM1: Your Market’s Motivations - Start
Play PM2: Fireballs vs. Flowers - Start
Play PM3: How to Become An Insider - Start
Play PM4: How to Get Your Prospect’s Secret Buying Language using Jobs-to-Be Done - Start
Play PM5: Jobs to Be Done Interview Guide - Start
Play PM6: Example of a Jobs-to-Be-Done Interview - Start
Play PM7: The Lingo Library - Start
Play PM8: How to Be More Interesting to Prospects - Start
Play PM9: How to Stay Top of Mind When Prospects Aren’t Motivated Right Now? - Start
Play PM10: How to Get the CFOs to Buy In
Cold Calling
- Start
Play CC1: The Pain Triangle - Start
Play CC2: The Educational Based Cold Call Script - Start
Play CC3: Example: Educational Based Cold Call Script – Sales Coach - Start
Play CC4: Behind the Scenes — Creating an Educational Based Cold Call Script — Example for Fin Tech - Start
Play CC5: Behind the Scenes — Creating an Education Based Cold Call Script — Example for Cyber Security - Start
Play CC6: Leveraging Wins to Attract Similar Clients - Start
Play CC7: What to Say When a Gatekeeper Picks Up - Start
Play CC8: Cold Call Transcript That Booked a Meeting - Start
Place CC9: How to Cold Call a Trade Show Lead - Start
Play CC10 – Real Cold Call - Start
Play CC11 – Example SaaS Cold Call Script - Start
Play CC12: Real Cold Call – Accusation Audit - Start
Play CC13: 14 Killer Cold Call Openers
Cold Email Copywriting
- Start
Play CW1: Don’t Believe the Hype - Start
Play CW2: The Triplet - Start
Play CW3:: Go for No - Start
Play CW4: How to Use Humor to Increase Response Rates - Start
Play CW5: Your Customers Are Your Best Salespeople - Start
Play CW6: Turning a Skeptic into a Buyer - Start
Play CW7: How to Explain Things Clearly - Start
Play CW8: Show, Don’t Tell - Start
Play CW9: Casual Copywriting Example - Start
Play CW10: The Secret to Creating Memorable Cold Email Copy - Start
Play CW11: Sales Copy Teardown (Before & After) - Start
Play CW12: Are You Pitching or Proving? - Start
Play CW13: Example of Hype-Free Copy in a Cold Email - Start
Play CW14: 2 Things I Learned from Jason Fried About Copywriting - Start
Play CW15: Casual Copywriting Examples (Before & After) - Start
Play CW16: The Secret to Getting More Positive Cold Email Responses - Start
Play CW17: 3 Ways to Increase Cold Email Response Rates - Start
Play CW18: How to Use Emotions to Motivate Prospects - Start
Play CW19: Steal Like an Artist to Increase Open Rates - Start
Play CW20: Chase — Features into Benefits Makeover - Start
Play CW21: Before & After - Start
Play CW22: Who’s Your Villain? - Start
Play CW23: How to Use Humor to Increase Response Rates - Start
Play CW24: Ditch this word - Start
Play CW25: What Pisses People Off? - Start
Play CW26: Steal This Porsche Ad - Start
Play CW26: A Magic Word
Cold Emailing
- Start
Play CE:00 – The Easier Way to Start Conversations With Strangers - Start
Play CE1: The Biggest Cold Email Mistake - Start
Play CE2: Cold Email: Subject Lines - Start
Play CE3: The Testimonial Email - Start
Play CE4: Bring Back That Loving Feeling - Start
Play CE5: Cold Email: Follow-up After Direct Mail - Start
Play CE6: 15 Minutes of Fame - Start
Play CE7: Leveraging Shared Audiences - Start
Play CE8: Reactivate Lost Opportunities - Start
Play CE9: Medicine for the Problem - Start
Play CE10: Example for SaaS - Start
Play CE11: The Cold Call Email - Start
Play CE12: Personalization at Scale - Start
Play CE13: Cold Email From the CEO of Rippling - Start
Play CE14: Shining a Light on a Problem - Start
Play CE15: Informative & Entertaining - Start
Play CE16: Introducing Two People via Email - Start
Play CE17: The 4T Email — A High Converting Formula - Start
Play CE18: Low Friction Calls to Action - Start
Play CE19: Email to Start a Conversation with an Innovator - Start
Play CE20: The 4-Part Video Series - Start
Play CE21: How to Respond to, “Send Me Some Information” in Email - Start
Play CE23: The Cold Email that Booked a Meeting and Sales with GEICO - Start
Play CE24: The One Sentence Email - Start
Play CE25: Example of a Personalized 4T Email - Start
Play CE26: Example of a 4T Email to Target - Start
Play CE27: 4T Email that Got the Attention of a CEO - Start
Play CE28: A Cold Email Written by a Customer to a Prospect - Start
Play CE29: One of the Best Cold Emails I’ve Ever Seen - Start
Play CE30: Scaling Personalized Email in Cold Emails - Start
Play CE31: Hyper-Personalized 4T Email that Got a Positive Response - Start
Play CE32: The Cold Email that Got a Response from a Director of Sales - Start
Play CE33: How to Write a Damn Good Email in 8 Minutes - Start
Play CE34: 6 Low Friction Calls to Action that Start Conversations - Start
Play CE35 Post Webinar Email that Starts Conversations - Start
Play CE36: Cold Email that Booked a Meeting After a Prospect said, “No Thanks” - Start
Play CE37: How to Get a Response from a Busy Person — Teardown - Start
Play CE38: Illumination Cold Email (How to Change the Status Quo) - Start
Play CE39: How to Respond when a Prospects Asks for Information via Email - Start
Play CE40: What Zelda Can Teach You About Writing a Good Cold Email - Start
Play CE41: The Radically Honest Illumination Email - Start
Play CE42: Real Email – Educational Offer that Booked a Meeting - Start
Play CE43: The Photoshop Cold Email - Start
Play CE44: The Broken Clavicle Bone - Start
Play CE45: How to Follow-Up Without Being Annoying - Start
Play CE46: The 28 Word Email - Start
Play CE47: The Easier Way to Book Meetings - Start
Play CE48: Reaching Out to People Who Didn’t Buy - Start
Play CE49: Leveraging Customers for Warm Intros - Start
Play CE50: 1 i simple idea to grow sales in 3 months - Start
Play CE51: Emails That Look Like Texts – Alteryx - Start
Play CE52: Emails That Look Like Texts – LeanData - Start
Play CE53: Emails That Looks Like Texts – Tipalti - Start
Play CE54: Email That Look Like Texts – Gong.io - Start
Play CE55: Email That Looks Like a Text – Tax Accountant - Start
Play CE56: Asking For Advice - Start
Play CE57: How to write killer first sentences - Start
Play CE58: The Cold Email Copywriting Formula That Will Increase Responses
Cold Email Teardowns
- Start
Play CET 1: Teardown for Telecom - Start
Play CET 2: Teardown for a Podcast Guest - Start
Play CET 3: Teardown for a Car Wash Bucket - Start
Play CET 4: Teardown for a Coach - Start
Play CET5: Teardown for a person who want to be on my podcast - Start
Play CET6: Teardown Chris Voss - Start
Play CET7: Teardown for Zubtitles - Start
Play CET8: Teardown for a triathlon coach - Start
Play CET9: Teardown for a loud neighbor - Start
Play CET10: Teardown for a LinkedIn Pitch - Start
Play CET11: Teardown for a service - Start
Play CET12: Teardown for accountant - Start
Play CET13: Teardown for content amplification agency - Start
Play CET14: Teardown for Protalus Insoles - Start
Play CET15: Teardown for a Tax Accountant - Start
Play CET16: Example for a Triathlon Coach - Start
Play CET17: Example for a Gutter Cleaning Service
The Hall of Fame: Cold Outreach with Positive Responses
- Start
Play EV 1: Graham’s Email - Start
Play EV2: Tanner’s Email - Start
Play EV:3 Richard’s Email - Start
Play EV:4 Ivan’s Follow Up Emails to Booked Meeting - Start
Play EV5: Ben’s Entire LinkedIn Message Thread that Got a Meeting - Start
Play EV6: Jackie’s Email that Landed a Job Interview - Start
Play EV7: Josh’s Email - Start
Play EV8: Harry’s Email - Start
Play EV9: Chris’s Email - Start
Play EV10 Brandon’s Email - Start
Play EV10: Jam’s Email - Start
Play EV11: Kristian’s Email & Video - Start
Play EV12: Anna’s Email - Start
Play EV13: Peter’s Email - Start
Play EV14: Stephen’s LinkedIn Message with Response - Start
Play EV 15: Sam’s Email - Start
Play EV16: Jason Bay’s Video Email - Start
Play EV17: Brandon’s Email - Start
Play EV18: John’s Email - Start
Play EV19: Shaun’s Email - Start
Play EV20: Ryan’s Cold Call - Start
Play EV21: Jake’s Cold Email - Start
Play EV22: Josh’s Email - Start
Play EV23: Madison’s Email - Start
Play EV24: Oliver’s LinkedIn Connection Request - Start
Play EV25: Oliver’s Email - Start
Play EV26: JT’s Email - Start
Play EV27: Oliver’s Before & After Visual Email - Start
Play EV28: Aaron’s Email - Start
Play EV29: James’s email - Start
Play EV30: Braun’s email that landed Aetna
The Initial Sales Conversation
- Start
Play DC0: The Initial Conversation Script - Start
Play DC1: How to Improve Your Meeting Show Rate - Start
Play DC2: Finding Problems - Start
Play DC3: Asking for the Sale - Start
Play DC4: How to Separate Yourself From the Competition - Start
Play DC5: Your Product Story - Start
Play DC6: Client Story - Start
Play DC7: Don’t Bruise the Ego - Start
Play DC8: Testing for Commitment - Start
Play DC9: Overcoming the Status Quo Bias - Start
Play DC10: An Insightful Question - Start
Play DC11: Price Anchoring - Start
Play DC12: How to Expedite Contract Execution - Start
Play DC13: Don’t Discount. Do this Instead. - Start
Play DC14: The Post Meeting Video Summary - Start
Play DC15: How To Write An Effective Follow-Up Email After a Discovery Call - Start
Play DC16: How to Reduce Meeting No Shows
Leveraging Customers for New Opportunities
- Start
Play LI1: Your Headline - Start
Play LI2: Connection Requests with 70% Acceptance Rate - Start
Play LI3: The Most Phenomenal LinkedIn Connection Request - Start
Play LI4: The Video Connection Request Pitch - Start
Play LI5: Yet Another High Converting LinkedIn Connection Request - Start
Play LI6: Nelly’s LinkedIn Voice Message that Got a Sale - Start
Play LI7: “Thanks for Connecting” Video Message - Start
Play LI8: Example of a Connection Request with a High Accept Rate - Start
Play LI9: How to Start Conversations with Anyone on LinkedIn - Start
Play LI10: Educational-Based LinkedIn Connection Request
Creating Memorable Impressions
- Start
Play MI1: 7 Ways to Create a Memorable First Impression - Start
Play MI2: Direct Mail Examples - Start
Play MI3: One Easy Way to Make Your Customers Happy - Start
Play MI4: Dale Dupree’s Red Brick - Start
Play MI5: Send an Old Fashioned Telegram - Start
Play MI6: The Post-Webinar Email - Start
Play MI7: The “Lumpy” Mail - Start
Play MI8: This 40-Second Pitch Made Will Smith Invest Immediately
Defusing Objections
- Start
Play DO1: How to Defuse the Most Common Objections - Start
Play DO2: Preventing Objections by Making the Skeleton Dance - Start
Play DO3: One Question that Will Help You Waste Less Time Chasing - Start
Play DO4: Why Are You Better Than Your Competitors? - Start
Play DO5: I Don’t Have a Budget - Start
Play DO6: Answering “What Do You Do?” - Start
Play DO7: Send Me a Proposal - Start
Play DO8: Defusing “Can You Send Me Some Information?” - Start
Play DO9: Defusing “Can You Get Back to Me Next Quarter?” - Start
Play DO10: Example 1: “Your Price Is Too High” - Start
Play DO11: Example 2: “Your Price Is Too High.” - Start
Play DO12: “If We Find a Need, We’ll Keep You in Mind.” - Start
Play DO13: “We Already Have a Vendor.” - Start
Play DO14: Prospects Ask You to Send Them Info Via Email - Start
Play DO15: “We went with another vendor.” - Start
Play DO16: Defusing “How did you get this number?”
Video Prospecting
The Prospecting Process
- Start
Play PP1: Overview - Start
Play PP2: 6 Ways to Personalize Emails - Start
Play PP3: Step 1: Creating Custom Fields - Start
Play PP4: VIDEO Create Your Sequence - Start
Play PP5: VIDEO WALKTHROUGH – Scaling Personalization - Start
Play PP5: Boolean Searching for Prospect on LinkedIn (Over the Shoulder Video) - Start
Play PP6: Example of a Personalized Sequence
Following Up
- Start
Play FU1: Chris Voss Inspired Email When a Prospect Ghosts You - Start
Play FU2: No Response — The Surrender Email - Start
Play FU3: No Response — The Presumptive Negative - Start
Play FU4: No Response — The Hail Mary - Start
Play FU5: Cold Call — Falling on the Sword - Start
Play FU6: Real Example — Surrender Email w/response - Start
Play FU7: Real Email Exchange to Ghosted Prospect – Voss Method
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