and a must for anybody serious about succeeding in business.”
The World’s Greatest Salesperson
But why 81 moves? Because it takes 81 moves to get a Black Belt in martial arts. I really see this book the same as getting a Black Belt in martial arts. It takes “focus, discipline, and hard work to be successful in your Marketing”.
You will learn some of the inside secrets only known to the world’s top marketers- secrets that have been closely guarded in the inner circles of marketing for decades. These moves are absolutely guaranteed to increase your sales.
Here are a few example moves…
Move # 1: What is marketing? It is not selling, selling is the result of doing your marketing correctly. Marketing is creating desire or demand. But how do you create desire or demand? By showing people the value that they can gain from consuming your product or service; the product or service is the solution to someone’s problem. Marketing simply shows them the why. And only if you are a Black Belt Marketer, can you clearly articulate the difference.
Move # 8: Test, don’t guess, and never invest until you test! Only Black Belt Marketers test everything, and “know their numbers.” Leads to prospects, prospects to customers ratios, etc. Marketing is not a guessing game for Black Belt Marketers. It is a learning game. Every time you send out any promotion, you need to track the statistics. Find out how well it performed and then make the necessary changes. This way success is only a matter of time.
Move # 11: It’s all about YOU! You will learn the most powerful word in Marketing.Only Black Belt’s know this. It is YOU. You can always tell amateurs from Black Belt Marketers: Amateurs will use I, me, and we in their sales letters. But Black Belt Marketers use YOU!
Move # 13: The Marketing Triad, and three M’s of Marketing. Using this move alone, you can take out the competition. I always tell people that I have a Black Belt in Marketing and I can take you out in two moves, three if you are really tough! This certainly is the most powerful move in the book. You absolutely need to learn this!
Move # 40: I will show you how words are simply weapons for Black Belt Marketers. Changes a few words can increase your sales by 18-21 fold. This is something that all the world’s greatest marketers have known for centuries. The words you choose in marketing will make you win or loose!
Move # 42: This moved is used by every major national Media station in the world to keep you hooked. It is called the Zeigarnik effect. Russian psychologist Bluma Zeigarnik found in 1927 that waiters remembered orders only as long as the order was in the process of being served. The marketing guru’s figured this out and this is why they say ” Stay tuned for the answer after the break.” They know how to keep you glued to the set. The mind cannot handle uncertainty!
The business environment has changed. Traditional Marketing approaches are no longer going to work. Today you cannot wait for prospects and customers to come to you. You need to go and get them! You need to be proactive, not reactive, to survive and grow in today’s economy you need to learn a new style of marketing, which is called Black Belt Marketing! Get your copy today, before your competition does. I promise you, you will not be disappointed!
Master Ali Pervez
Author, Get Your Black Belt in Marketing