Common sense Direct and Digital Marketing 5th Edition, Kindle Edition
Drayton Bird’s Common sense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.
The latest edition takes the book into new territory – the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.
For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world’s most successful direct marketing campaigns.
About the Author
Top reviews from the United States
Reviewed in the United States on May 22, 2008
the internet stuff was added.
Still, Drayton Bird is a fine writer and he explains
things lucidly and he has hella’ experience and knows
of that which he writes.
He has a good sense of humor. Sort of droll.
No book can cover it all, but this one does a good job
of touching on major points any direct marketer should
really get a grasp of.
It isn’t until about half-way through that Bird gets into
Copywriting but he covers a lot of ground quickly in this
area. If you write copy you SHOULD read a lot of books
and read a lot of copy – one book doesn’t do it.
It’s not obvious to everyone but there are some “copywriters”
out there that don’t actually know marketing very well.
They are best avoided if you are paying for copy, and this
book will help you a lot if you are thinking of writing
your own copy or thinking of hiring somebody to do it for you.
Favorite quote (of many):
“If you pay peanuts, you get monkeys”
Funny guy, that Bird.