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[SUPER HOT SHARE] Commonsense Direct and Digital Marketing

Common sense Direct and Digital Marketing 5th Edition, Kindle Edition

Drayton Bird’s Common sense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.

The latest edition takes the book into new territory – the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.

For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world’s most successful direct marketing campaigns.

Editorial Reviews

Review

‘Everything the testimonials say, and a bargain at any price.’ Robert Heller ‘Read it and re-read it. It contains the knowledge of a lifetime.’ David Ogilvy ‘Remarkably personal, yet authoritative.’ Ed McClean, DM News, New York ‘So clear and concise that selective quotations fail to do justice to the richness of its texture.’ Campaign ‘If you can spare the time to read only one direct-mail book – this is it. Beg, borrow or steal it.’ Graeme McCorkell, Founder , MSW Rapp & Collins ‘If you read no other book on direct marketing you should find the time to read this one.’ Direct Marketing International ‘For sheer readability, it’s still hard to beat Commonsense Direct Marketing.’ Direct Response ‘Probably the best book written on direct marketing in the UK and certainly the easiest to read.’ Direct Marketing Strategies –This text refers to the unknown_binding edition.

About the Author

Drayton Bird has over 40 years’ experience as a copywriter and creative director. He was VP and Creative Director at Ogilvy and Mather and today runs his own marketing partnership. –This text refers to an out of print or unavailable edition of this title.

Biography

In 2003, the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing. He has spoken in 53 countries for many organisations, and much of what he discusses derive from his work with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen. In various capacities – mostly as a writer – Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. Drayton’s standing has long been widely recognised. He is a Fellow of the Royal Society of Arts, was one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

Top reviews from the United States

Loren Woirhaye

Reviewed in the United States on May 22, 2008

Verified Purchase
I own an earlier edition of this book, written before
the internet stuff was added.

Still, Drayton Bird is a fine writer and he explains
things lucidly and he has hella’ experience and knows
of that which he writes.

He has a good sense of humor. Sort of droll.

No book can cover it all, but this one does a good job
of touching on major points any direct marketer should
really get a grasp of.

It isn’t until about half-way through that Bird gets into
Copywriting but he covers a lot of ground quickly in this
area. If you write copy you SHOULD read a lot of books
and read a lot of copy – one book doesn’t do it.

It’s not obvious to everyone but there are some “copywriters”
out there that don’t actually know marketing very well.
They are best avoided if you are paying for copy, and this
book will help you a lot if you are thinking of writing
your own copy or thinking of hiring somebody to do it for you.

Favorite quote (of many):

“If you pay peanuts, you get monkeys”

Funny guy, that Bird.

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