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[SUPER HOT SHARE] Applied Neuromarketing

Become great at neuromarketing

Increase your conversions by understanding how your customers’ brain works

Increase your conversions by understanding how your customers’ brains work

To optimize conversion rates, you need to change buyer behavior. Learn how the human brain works and how to leverage that knowledge to increase sales.

This course is about more than just persuasion, cognitive biases and behavioral economics.

In just 5 sessions, you’ll learn how to…

  • Be more effective: Understand how the signal processing in the brain works so your message really gets into the mind of your audience.
  • Control perception: You can control what and how the content of your websites and landing pages will be perceived.
  • Raise buying motivation: Understand the influence of emotions and fears of your audience to increase the motivation to buy of your users.

Most online marketers apply consumer psychology superficially – like a tactic that you can just copy and paste

But the human brain is too complex. It often doesn’t work to apply tactics without understanding the deeper mechanisms.

In this course, André will give you an overview how the human brain is hardwired and how to leverage that knowledge for more conversions.

André uses a lot of practical examples to showcase you the application of the knowledge. By attending the course, you will also have fun with tasks and interaction.

This course has shifted my understanding of subconscious decision making and made me a better optimiser. I can’t give better praise or thanks than that

Everton Rock, Conversion Optimization Specialist @ ConversionWorks

This course is right for you if…

  • You understand that a conversion is a result of a users behavior
  • You are generally interested in psychology and customer experience
  • You have already worked with psychological principles but maybe it didn’t work for you

This course is probably not for you if…

  • You think you understand your customers’ behavior by using Google Analytics
  • You think you need to do a lot of quick a/b tests instead of some really good ones
  • You think psychology is just some esotheric stuff for UX nerds.

It was an extremely beneficial course. It got me to think about marketing in a totally different way than what’s talked about in the mainstream blogs and communities, and was a very valuable course to take.

Eric Rohrback, Associate Director of Operations @ RedShift

Skills you should have before taking this course

The course is suitable for everyone, but it helps to have:

  • General understanding about usability / UX / CX
  • Experience in optimization
  • Experience in user research

About
André Morys

André has been an optimizer for more than 20 years and has been sharing his passion for optimization with others for nearly 10 years as an international keynote speaker, blogger and author.

André is co-founder of the Global Optimization Group, a network of leading optimization agencies across the world. He is also a university lecturer and recently received an award as Germany’s Best Employer out of hundreds of participants.

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This course (and all others – full list here) are included with the CXL subscription.

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