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90 Day SEO Pro Review – Matthew Woodward Course (Search Engine Optimization)

Matthew Woodward is a UK-based marketing and SEO guru. He offers many services for businesses and brands via his website.

Matthew Woodward has been on the SEO circuit since 2012, so when the opportunity came around to join his 90 Day SEO Pro course, I jumped in!

Matthew has gained notoriety through his highly acclaimed blog on all things SEO, and also has a growing YouTube channel in which he provides over the shoulder SEO tips and tricks.

Both blog and YT channel focus on focuses on producing articles, tutorials and case studies which help anyone who wants to improve their website.

Whether you need help with link building, social media, traffic generation or conversion rate optimization, Matt’s blog is for you.

Some fundamental posts on his blog include:

All of these blog posts have helped thousands of website owners to improve their numbers.

In the following review, I’m going to be answering the questions that you really want to know the answer to:

No fluff.

  • Is this course better than other SEO Courses out there?
  • Does the course deliver what Matthew promises?
  • Is Matthew Woodward a scam?
  • Most importantly, how much does the course cost? And is it worth the money?

But before I start this in-depth review that will cover every module, a bit about me..

I’ve been making money from SEO & Lead Generation since 2014, so believe me when I say, I know what a good SEO course is all about.

In order to get where I am, have had to master SEO.

There’s plenty of complexity to this game but if you can master it, there are plenty of benefits.

I’ve taken some different courses and as a 7-figure earner now in SEO, I still continue to invest in courses to make sure that I keep on top of the curve.

Following this method, I have learned the best SEO skills that help rank my sites globally for some of the toughest keywords out there.

90 Day SEO Pro Course

This course promises to turn you into a Search Engine Optimization expert in the space of 3 months.

DISCLAIMER: I am going to be reviewing the first six weeks of the course, since the second six only unlock after a month from registration. I will update the review as soon as I have new material.

According to Matthew, each week you are going to be given everything you need to make things happen including strategies, checklists, worksheets, spreadsheets and much more’.

It’s all there for you, you just have to trust the process and go for that SEO.

This is some info on what you will learn throughout the course:

Preliminary Information
  • The quick win on page SEO tricks that you can use to leapfrog the competition.
  • The many many benefits that topic research holds over keyword research.
  • How to find limitless relevant link building opportunities.

  • What to do if you need targeted traffic right now with no budget.
  • Calculating visitor and revenue loss from poor SEO.
  • How to make your content “pop” and stand out from the crowd.
  • Using Natural Language Processing (NLP) to get the competitive edge.
  • How to build and execute a complete SEO strategy start to finish.
  • The 2 link building strategies that deliver 80% of his results.

    On-site SEO

    The second aspect that I took away from week 2 of the course was definitely on-site SEO and the importance it has for ranking your site.

    It essentially works on two different levels:

    1) User Experience: Formatting and displaying content that benefits the reader.

    2) Code Optimization: Making sure the HTML code used to create the site is easily crawlable by Google.

    Taking care of these two aspects makes sure that the search engine and the users will be able to easily judge

    • If the content is relevant.
    • If the content is valuable.
    • If the content is worthy of a high ranking for a term search.

    Not only are you going to boost your page rankings with on-site SEO..

    You are also going to drive more relevant traffic to your website and attract the right kind of people.

    On-site SEO is fundamental when Google crawls your site to see if everything is relevant or in order, and it’s usually quite simple to perform.

    It builds a solid foundation on top of which you can layer backlinks and other more sophisticated ways of beating the algorithm.

    Key Takeaways from Each Module

    Week 1

    Most first weeks are spent to make the person taking the course feel at ease and get to know the style of teaching.

    Not this one: here you’re thrown into the action from the first moment.

    The main aspects that I took away from this week and would like to mention are two:

    1) The Five Main Common SEO Mistakes People Make.

    2) Turning Topics into Keywords.

    Week 2

    In week 2 of the course it’s all about building the foundations of on-site SEO. Matthew explains that it all boils down to:

    • What traffic is doing.
    • How Google views your site.
    • If there are any crawl errors.
    • Keyword rank changes.

    To achieve success with onsite SEO, all you need are free tools to help you in your work:

    • Google Analytics.
    • Google Search Console.
    • UpTime Robot.
    • RankMath.
    • Rank Tracking.
    • HTTPS.

    Through the use of these free tools, you will be able to face any Google algorithm change and give your website solid foundations.

    Week 3

    In week 3, you are going to gather all the experience from week 2 and check your own website for on-site issues that may affect your domain.

    According to Matthew, these issues are mainly four:

    • Slowness: pages don’t load quickly.
    • Non-responsive: pages don’t work on mobile devices.
    • Missing factors: key SEO factors don’t appear.
    • Duplicate content: pages appear multiple times.

     

    The issue that really resonated with me is mobile optimization: so many people today use their mobile devices to check out websites.

    The fact that such a large demographic could have problem navigating through your site is a scary thought, isn’t it?

    It is clear to everyone that the world has gone mobile, and since 2015 Google has received more searches from mobile that from desktop computers.

    Yet, this aspect is often forgotten by web designers who claim to care for on-site SEO.

    Since 2018, Google have become a mobile first platform, meaning that they are going to judge your desktop site from how it performs on mobile.

    Think of it for a second: if your mobile site peforms like a bomb, it will likely perform even better on desktop.

    So let’s not fool around and get this site mobile friendly!

    To ensure that your site is mobile friendly, use the free  Google Test Mobile Friendly software.

    Hell, I tried it on my own blog, to see if I could improve it, somehow, but I seem to have passed the test!

    Week 4

    Carrying on the optimization of the site, the most important takeaway from this week was the importance of HTTPS as opposed to HTTP.

    HTTPS stands for Secure HyperText Transfer Protocol and it’s simply a system for transferring information across the internet.

    HTTPS signifies that the website owner has secured their website with an SSL certificate.

    The difference between HTTP and HTTPS is that when that data is being transmitted it adds an extra layer of encryption.

    No outsiders can access that information.

    Hence the “secure” in the name.

    In 2014 Google announced that HTTPS sites would have precedence over HTTP and this is reason enough to protect your site that extra bit.

    Basically Google is capable of verifying the site is secure and their user’s information will be safe.

    So you can see why HTTPS is massively important for SEO.

    You know when you end up on sites that tell you that the connection is not private?

    Basically Google is trying to tell you that it is not a safe website with an SSL certificate and that your information and data could be at risk..

    Why would you want your site to appear like a scam to those who navigate on it?

    There are pros and cons in moving to or starting your website with a secure protocol. The pros:

    • Priority over HTTP links in search engines.
    • High rankings in search engines.
    • Increased security for your site users.
    • Avoid errors like the “your connection is not private” pop up in browsers.
    • It’s free and easy to set up.
    • Higher levels of trust (from users and search engines).

    The cons are very few but worth mentioning:

    • Your site speed may take a minor hit due to the extra layer of code.
    • Moving your site is a complex process.

    You can hire a professional to move your site to an HTTPS, or you can use services such as Kinsta, or WPXHosting that has a one-click HTTPS migration service.

    Using HTTPS should be a no brainer, and you really don’t want your site visitors to see that ugly ‘unsafe website’ to pop up while someone navigates to your domain.

    Using HTTPS also proves that you are taking your business seriously and don’t mind going the extra mile for some added security, both for you and the customer.

    Throughout the module, Matthew makes sure he is crystal clear on the steps to take, and it is a pleasure learning more about SEO or going over things you already knew with him.

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