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[Super Hot Share] Mastering Value Propositions

Mastering Value Propositions

An online course that will teach you how to better understand customers, and create value propositions that sell

  • Learn the Value Proposition Canvas methodology, used by millions business practitioners worldwide
  • Turn fluffy discussions into practical artifacts
  • Create a shared language around value propositions
  • Pairs with the Business Model Canvas methodology

Here’s what you get…

Online course what you get vpd book
Proven methodology introduced in our global best-selling book Value Proposition Design.
Online course what you get lessons
Over 70 bite-sized learning pieces, across 13 lessons, on 5 crucial topics.
Online course what you get videos
Unlimited access to 44 videos and over 7.5 hours of learning content that doesn’t expire.

Can you clearly explain your idea? – Map your Value Proposition

We’ll help you distil your idea into a one-page visual map called The Value Proposition Canvas. You now have a clear picture of how you intend to create value for your customers and are ready to move forward.

Why would customers care about your idea? – Check for Fit

Believe it or not, building something nobody wants is the number one cause of death for businesses. We’ll show you how to critically assess how your idea creates true value for customers. You may be shocked during this phase by how many gaps you find in your value proposition!

How do you stack up? – Assess the Competition

Even if your idea connects well with customers, the competitive market could crush it. It’s time to assess the competition and decide where to compete or differentiate.

What should you change and how? – Improve your Idea

By now the holes that will sink your initial idea will be clear – how do you plug the gaps and take it to the next level? We’ll help you evolve your idea by using our library of quick and inexpensive prototyping techniques.

Are you setting yourself up for a costly failure? – Test and Derisk

Until you’ve taken steps to identify the unknowns and reduce uncertainty – you very well could be. We’ll show you how to find hidden assumptions that could kill your idea. Using our simple tools and rich experiment library, you will produce evidence rather than gambling on guesses. You’ll better understand what will work, what won’t, and how to proceed with confidence.

Don’t let the fear of failure weigh you down. With these engaging lessons, downloadable templates, and practical exercises, you’ll be ready to go from idea to reality. Join the millions of people practicing our methods and Master your Value Proposition.

Real world examples of techniques you can apply tomorrow

Safety Helmet
Tools
Note taking

This new online course incorporates battle tested, real-world learnings from our experience with thousands of practitioners in all types of organizations around the world.

Online course enterprise

Innovation Units

Create new business models and value propositions to build new growth engines.

Product Managers

Utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products.

Sales Teams

Better understand the business model and how to sell their value propositions to various customer segments.

HR Divisions

To enable understanding of business models among all employees and foster innovative thinking.

Corporate Development

Clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.

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