Build Once, Sell Twice — The Productization Playbook
A play-by-play guide to divorcing your time and money.
Taught by Jack Butcher, Founder and CEO of Visualize Value.
This training breaks down the strategy and tactics I have used to scale the Visualize Value brand to $100,000/mo in revenue, over the course of 18 months.
This material will walk you through the process of productizing specialized knowledge in service of scaling your income, it is not a magic bullet and requires execution on your part.
This training is comprised of a series of videos, articles and example exercises, designed to balance theory and practice, strip away the fluff, and get you to take confident action.
I spent 10 years developing a skillset working in corporate advertising for Fortune 500 clients. I took those skills and built an agency business of my own, and after 2 decent years, I was so tired and frustrated at the inability to scale without selling more hours, taking on more work, or hiring more people, that I knew there must be a better way.
This is that better way.
Who is this for?
+ You have specialized knowledge
+ You generate results for your clients/customers
+ You are comfortable promoting yourself
+ You understand that results take time and effort
+ How to productize a service business
+ How to structure and build a digital training product
+ How to build a product-centric content strategy
+ How to leverage social platforms to scale
+ How to collect social proof
+ Developing a personal brand strategy