F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships
Editorial Reviews
Review
–Joe Pulizzi, founder, Content Marketing Institute
“Every demand-generation-focused marketer should read and share this book with their team to unleash future growth and a sustainable revenue path.”
–Meagen Eisenberg, CMO, MongoDB
“Don’t make another piece of content without reading this first. A truthful and modern examination of how content is broken and where to find the repair kit. Recommended!”
–Jay Baer, bestselling author; founder, Convince & Convert
“As a CMO, this book flips the thinking around content and views it through a strategic lens that guides buyers through a journey. My team is now fully bought into content experience.”
–Ryan Bonnici, CMO, G2 Crowd
“Randy Frisch makes the idea of a content experience actionable and accessible. Thank G-d.”
–Ann Handley, chief content officer, MarketingProfs
“The framework in Randy’s book is the shortcut for marketers looking to scale and catch the next wave in marketing.”
–David Cancel, CEO & founder, Drift
“Randy is an amazing marketing ‘truth’ storyteller and tells it like it is, which makes the book easy to read and feels like you are having a conversation with him at a coffee shop.”
–Sangram Vajre, cofounder, Terminus
“Over my twenty years in content, media, and marketing, I’ve met thousands (yes, thousands!) of individuals, and Randy is the real deal. He’s passionate about the business, and he takes it personally. Great content experiences are personal. He gets it.”
–Mitch Joel, founder, Six Pixels Group
About the Author
Randy is the CMO and Co-Founder at Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer journey. He is also a host of the Conex: The Content Experience Show podcast, a keynote speaker, and was named one of the Top 50 Fearless Marketers in the world by Marketo, and as you can tell by the title of this book, he’s been known to swear sometimes.
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